Supply Chain Object API

Supply Chain API Video

Validate the Supply Chain Object

Spec Compliance

Ensure SCOs are compliant with the OpenRTB SCO specification

Fix issues

With detailed reason codes, work with sell-side partners to remove malformed SCOs from bid stream

Mitigate Revenue loss

Ensure buy-side partners receive a valid SCO, preventing rejection of the bid request

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Verify the Supply Chain Object

Eliminate Unauthorized Sellers

Cross-check SCO with publishers' ads.txt and app-ads.txt files to authenticate seller authorization.

Work with trusted partners

Check each node of the SCO against the associated sellers.json files, and ensure adjacent nodes are authorized partners

Simply workflows

Use detailed reason codes to build simple workflows to identify and resolve publisher and seller relationship concerns

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Coverage and Scale

Multi-platform coverage

Validation & Verification checks supported for all types of traffic - web, mobile and CTV

Navigate Complex Relationships

Validation & Verification intelligence covers complex business relationships that are inherent in ad tech, finding difficult-to-resolve sellers.json and ads.txt declarations

Real-time responses

Perform these checks with a high-performance, low-latency response time that allows for bid-request time check

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