Enrichment API

Enrichment API Video

Brand Safety and Suitability

Advisories Risk

Content advisories for drug, alcohol, adult, hate speech, violence, etc.

Visual Content Advisories

Images scanned for violent or adult content.

Brand Safety Rating

High, medium, low risk analysis across all advisory types.hgh

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Global Data for 150+ Countries

By Region, Country, State, & DMA

Source estimated volume of ad impressions broken down by specific geo.

Apps available by Country

See CTV apps within 150+ specific countries.

GLOBAL, NA, EMEA, LATAM, APAC

Source the global data set or a single region.

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Validate Authorized Sellers

Ads.txt & App-ads.txt

Identify publishers and apps enabled with ads.txt and app-ads.txt.

Sellers.json

Verify direct sellers of or intermediaries in an app's supply chain.

Authorized & Unauthorized Sellers

Report contribution of authorized and unauthorized sellers to programmatic ad impressions.

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Invalid Traffic Risks

MRC Accredited

Rates risk as high, medium, or low for 40+ types of IVT.

IVT% Blocklist

Protects from high IVT% across apps or domain.

SIVT & GIVT Fraud Types

Reports share and type like proxy, spoofing, device ID stuffing, data center proxy, high risk IP, masked IP, etc.

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Delisted Mobile & CTV Apps

Delisted Apps

Blocklist for delisted apps across Google Play & Apple Store.

Date of App Removal

Confirm when an app was delisted.

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Detailed App Info

App ID, Bundle ID, Track ID

Unique identifiers determined by app stores and developers.

App Description & Keywords

View app content descriptions and associated keywords.

App Age

The amount of time the app has been listed & associated risk level.

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Developer Profile & Contact Info

Developer Email & Website

Prospect lists including developer email & site info.

Country of Origin

Country in which the App business is registered & full business address.

More Apps by this Developer

List of apps by the same developer.

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Viewability

Viewability %

The average viewability of ad impressions in the domain, mobile, or CTV App.

Viewability Risk

High, medium, or low risk according to IAB standards.

Viewability by Ad Size

Viewability by ad sizes for domain, CTV, and mobile apps.

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Pixalate Advisories & Risk Ratings

Pixalate Risk Rating

Proprietary rating based on brand safety, invalid traffic, and inventory quality.

Spoofing Risk

Apps at risk for misrepresentation in ad transactions.

Brand Safety Risk

High, medium, or low brand safety risk attributed to content description.

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Privacy Compliance Risks

Privacy Policy Detected URL

App or website privacy policy is detected & the policy URL.

Dangerous Permissions

List of the apps permissions designated as dangerous.

CVAA Compliant

Indicates compliance with Communications and Video Accessibility Act standards.

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Child Directed App List

COPPA Risk

High, medium, or low risk according to COPPA risk methodology.

COPPA Audience

Indicates if an app is likely directed to children (including mixed audience) or general audience.

Permissions Risks

Apps permitted to track location and personal information.

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Video Tutorials

Use Case: Pixalate Advisories & Risk Assessment

Use Case: Traffic Quality

Use Case: COPPA Compliance, Child-Directed, Privacy Risks, Developer Details

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