40+ types of Invalid Traffic (IVT) as defined by industry bodies like MRC, TAG, IAB, including sophisticated and general IVT.
Non-nefarious, non-human traffic - like headless browsers, and known crawlers from the IAB list.
Traffic originating from high risk data centers.
Misrepresented device ids that pose a fraud risk.
Malicious activity from compromised IPv4 and IPv6 ranges.
Automated browsing by non-human traffic.
Tools built to simulate human behavior.
Traffic proxied through data centers to act like real users.
Real time checks on activity like repeat transactions, throttlers, duplicate clicks.
Sources of attribution manipulation, accidental traffic, popups or app installs.
Hijacked or simulated devices/browsers.
Classification based on Pixalate's historical intelligence and insights around users, devices, Supply Chain, etc.