Ad Fraud API

Ad Fraud API Overview

Detect Invalid Traffic

Invalid Traffic Types

40+ types of Invalid Traffic (IVT) as defined by industry bodies like MRC, TAG, IAB, including sophisticated and general IVT.

Spiders & Crawlers

Non-nefarious, non-human traffic - like headless browsers, and known crawlers from the IAB list.

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Prevent Spoofing

Data Center

Traffic originating from high risk data centers.

Domain & Device Spoofing

Misrepresented device ids that pose a fraud risk.

IP Ranges

Malicious activity from compromised IPv4 and IPv6 ranges.

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Identify fake users

Botnets

Automated browsing by non-human traffic.

Click Farms

Tools built to simulate human behavior.

Data Center Proxy

Traffic proxied through data centers to act like real users.

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Detect suspicious ad signals

Irregular Patterns

Real time checks on activity like repeat transactions, throttlers, duplicate clicks.

Manipulated Traffic Behavior

Sources of attribution manipulation, accidental traffic, popups or app installs.

Hijacked Session

Hijacked or simulated devices/browsers.

Pixalate Machine Intelligence

Classification based on Pixalate's historical intelligence and insights around users, devices, Supply Chain, etc.

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Video Tutorials

Use Case: IP Address (IPv4, IPv6) Assessment

Use Case: Device ID Assessment

Use Case: User Agent (UA) String Assessment

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