API Documentation

Shell

Enrichment API - Domains v2.0.0

Scroll down for code samples, example requests and responses. Select a language for code samples from the tabs above or the mobile navigation menu.

The purpose of this API is to provide risk ratings and reputational data for websites. The response is a JSON formatted object containing a list of website information partitioned by region and device. Note that the API may return more fields then are documented here.

Base URLs:

Email: Pixalate, Inc. Web: Pixalate, Inc.

Authentication

  • API Key (ApiKey)
    • Parameter Name: x-api-key, in: header. Authentication and authorization is achieved by supplying your Pixalate provided API key in the header of the request. An API key may be obtained by signing up for an account on the Pixalate developer website.

Default

/mrt/domains

Code samples

# You can also use wget
curl -X GET https://api.pixalate.com/api/v2/mrt/domains/{adDomain} \
  -H 'Accept: application/json' \
  -H 'x-api-key: API_KEY'

GET /mrt/domains/{adDomain}

The purpose of this API is to provide risk ratings and reputational data for websites. The response is a JSON formatted object containing a list of app information partitioned by region and device.

Parameters

Name In Type Required Description
adDomain path string true The domain name.
widget query array[string] false Filter by comma-separated list of widgets to return. All widgets are returned by default.
region query Region false Filter by region. All regions are returned by default. GLOBAL indicates aggregated traffic from all regions.
device query Device false Filter by device. All devices are returned by default.

Enumerated Values

Parameter Value
widget domainOverview
widget riskOverview
widget domainDetails
widget trafficQualityRisk
widget siteRisk
widget siteInfo
widget brandSafetyRisk
widget socialMediaRisk
widget invalidTraffic
widget inventory
widget authorizedSellers
widget viewability
widget ctr
widget trafficSources
widget subdomains
widget deviceDistribution
region GLOBAL
region US
region NON-US
device GLOBAL
device desktop
device mobile

Example responses

200 Response

{
  "status": "OK",
  "numFound": 1,
  "docs": [
    {
      "AdDomain": "example.org",
      "region": "US",
      "device": "roku",
      "domainOverview": {
        "iabPrimaryCategory": [
          "News"
        ],
        "iabSubCategory": [
          null
        ],
        "hasAdsTxt": true
      },
      "riskOverview": {
        "ivt": 6.7,
        "ivtRisk": "medium",
        "viewability": 53.95,
        "viewabilityRisk": "medium",
        "brandSafetyRisk": "low",
        "risk": [
          {
            "region": "string",
            "device": "string",
            "pixalateRisk": "medium",
            "pixalateRiskReasons": [
              "Significantly Elevated IVT Percentage",
              "Ad Traffic Shows Some Suspicious Characteristics"
            ]
          }
        ]
      },
      "domainDetails": {
        "inventory": 892920,
        "desktopTrafficRatio": 94.13,
        "mobileTrafficRatio": 5.64,
        "videoTrafficRatio": 3.16,
        "ctr": 0.05,
        "familyOfSites": 36773,
        "pixalateRisk": "low",
        "bidPriceLow": 0,
        "bidPriceHigh": 0,
        "trustedSeller": "Example Ad Seller",
        "trueReach": 6602
      },
      "trafficQualityRisk": {
        "ivtRisk": "medium",
        "clickFraudRisk": "medium",
        "viewabilityRisk": "low",
        "domainMaskingRisk": "low",
        "majorTrafficSource": "Direct"
      },
      "siteRisk": {
        "domainAge": 0,
        "hasPrivacyPolicy": true,
        "hasTermsAndConditions": true,
        "privateDomain": false,
        "corporateEmail": true,
        "adInjectionRisk": "low"
      },
      "siteInfo": {
        "owner": "Example, Inc.",
        "emailAddress": "jdoe@example.org",
        "contactNumber": "14085551212",
        "mailingAddress": "1234 Main Street, USA."
      },
      "brandSafetyRisk": {
        "adultContentRisk": "high",
        "alcoholContentRisk": "medium",
        "drugContentRisk": "medium",
        "hateSpeechRisk": "low",
        "phishingRisk": "medium",
        "malwareRisk": "medium"
      },
      "socialMediaRisk": {
        "facebookRisk": "medium",
        "linkedInRisk": "medium",
        "twitterRisk": "medium",
        "socialTrafficRatio": 0.11
      },
      "invalidTraffic": {
        "ivt": 7.76,
        "givt": 0.29,
        "sivt": 7.47,
        "givtTypes": [
          {
            "fraudType": "Data Center",
            "givt": 0.29
          }
        ],
        "sivtTypes": [
          {
            "fraudType": "AppSpoofing",
            "sivt": 2.78
          }
        ]
      },
      "inventory": {
        "byRegion": [
          {
            "region": "APAC",
            "inventory": null,
            "inventoryRatio": 6.39,
            "ivt": 8.02,
            "viewability": 73.3
          }
        ],
        "byCountry": [
          {
            "countryName": "Romania",
            "inventory": null,
            "inventoryRatio": 4.01,
            "ivt": 17.21,
            "viewability": 57.2
          }
        ],
        "byState": [
          {
            "stateName": "United States, California",
            "inventory": null,
            "inventoryRatio": 15.62,
            "ivt": 5.94,
            "viewability": 53.38
          }
        ],
        "byAdsize": [
          {
            "adSize": "320x50",
            "inventory": null,
            "inventoryRatio": 0.1,
            "ivt": 3.22,
            "viewability": 56.44
          }
        ],
        "byDma": [
          {
            "dma": "NEW YORK",
            "inventory": null,
            "inventoryRatio": 6.39,
            "ivt": 5.45,
            "viewability": 54.79
          }
        ]
      },
      "authorizedSellers": [
        {
          "exchange": "Acme Exchange",
          "paymentType": "Direct",
          "inventory": 30039,
          "inventoryRatio": 12.87,
          "ivt": 0.9,
          "estBidLow": null,
          "estBidHigh": null,
          "viewability": 2.6
        }
      ],
      "viewability": {
        "viewability": 53.95,
        "byAdSize": [
          {
            "adSize": "728x90",
            "inventory": 7893,
            "inventoryRatio": 61.05,
            "viewability": 56.04
          }
        ]
      },
      "ctr": {
        "ctr": 6.03,
        "byAdSize": [
          {
            "adSize": "320x50",
            "ctr": 1.45
          }
        ]
      },
      "trafficSources": [
        {
          "trafficSource": "Discovery",
          "inventory": null,
          "inventoryRatio": 6.39,
          "ivt": 8.02,
          "viewability": 73.3
        }
      ],
      "subDomains": [
        {
          "subDomain": "mail.example.org",
          "inventory": null,
          "inventoryRatio": 52.39,
          "maskingRatio": 52.39,
          "ivt": 8.02,
          "viewability": 73.3
        }
      ],
      "deviceDistribution": {
        "byDevice": [
          {
            "device": "desktop",
            "inventory": null,
            "inventoryRatio": 94.3,
            "maskingRatio": 52.39,
            "ivt": 8.02,
            "viewability": 73.3
          }
        ],
        "byDesktopOs": [
          {
            "os": "Windows 10",
            "inventory": null,
            "inventoryRatio": 13.63
          }
        ],
        "byMobileOs": [
          {
            "os": "Android 1.x",
            "inventory": null,
            "inventoryRatio": 9.29
          }
        ]
      }
    }
  ]
}

Responses

Status Meaning Description Schema
200 OK OK DomainList
400 Bad Request Bad Request - Invalid adDomain, widget, region, or device. None
401 Unauthorized Unauthorized - Invalid API Key. None
403 Forbidden Forbidden - Rate plan expired or quota has been exhausted. None
5XX Unknown Server Error - The API experienced an internal error. Contact support. None

Schemas

DomainList

{
  "status": "OK",
  "numFound": 1,
  "docs": [
    {
      "AdDomain": "example.org",
      "region": "US",
      "device": "roku",
      "domainOverview": {
        "iabPrimaryCategory": [
          "News"
        ],
        "iabSubCategory": [
          null
        ],
        "hasAdsTxt": true
      },
      "riskOverview": {
        "ivt": 6.7,
        "ivtRisk": "medium",
        "viewability": 53.95,
        "viewabilityRisk": "medium",
        "brandSafetyRisk": "low",
        "risk": [
          {
            "region": "string",
            "device": "string",
            "pixalateRisk": "medium",
            "pixalateRiskReasons": [
              "Significantly Elevated IVT Percentage",
              "Ad Traffic Shows Some Suspicious Characteristics"
            ]
          }
        ]
      },
      "domainDetails": {
        "inventory": 892920,
        "desktopTrafficRatio": 94.13,
        "mobileTrafficRatio": 5.64,
        "videoTrafficRatio": 3.16,
        "ctr": 0.05,
        "familyOfSites": 36773,
        "pixalateRisk": "low",
        "bidPriceLow": 0,
        "bidPriceHigh": 0,
        "trustedSeller": "Example Ad Seller",
        "trueReach": 6602
      },
      "trafficQualityRisk": {
        "ivtRisk": "medium",
        "clickFraudRisk": "medium",
        "viewabilityRisk": "low",
        "domainMaskingRisk": "low",
        "majorTrafficSource": "Direct"
      },
      "siteRisk": {
        "domainAge": 0,
        "hasPrivacyPolicy": true,
        "hasTermsAndConditions": true,
        "privateDomain": false,
        "corporateEmail": true,
        "adInjectionRisk": "low"
      },
      "siteInfo": {
        "owner": "Example, Inc.",
        "emailAddress": "jdoe@example.org",
        "contactNumber": "14085551212",
        "mailingAddress": "1234 Main Street, USA."
      },
      "brandSafetyRisk": {
        "adultContentRisk": "high",
        "alcoholContentRisk": "medium",
        "drugContentRisk": "medium",
        "hateSpeechRisk": "low",
        "phishingRisk": "medium",
        "malwareRisk": "medium"
      },
      "socialMediaRisk": {
        "facebookRisk": "medium",
        "linkedInRisk": "medium",
        "twitterRisk": "medium",
        "socialTrafficRatio": 0.11
      },
      "invalidTraffic": {
        "ivt": 7.76,
        "givt": 0.29,
        "sivt": 7.47,
        "givtTypes": [
          {
            "fraudType": "Data Center",
            "givt": 0.29
          }
        ],
        "sivtTypes": [
          {
            "fraudType": "AppSpoofing",
            "sivt": 2.78
          }
        ]
      },
      "inventory": {
        "byRegion": [
          {
            "region": "APAC",
            "inventory": null,
            "inventoryRatio": 6.39,
            "ivt": 8.02,
            "viewability": 73.3
          }
        ],
        "byCountry": [
          {
            "countryName": "Romania",
            "inventory": null,
            "inventoryRatio": 4.01,
            "ivt": 17.21,
            "viewability": 57.2
          }
        ],
        "byState": [
          {
            "stateName": "United States, California",
            "inventory": null,
            "inventoryRatio": 15.62,
            "ivt": 5.94,
            "viewability": 53.38
          }
        ],
        "byAdsize": [
          {
            "adSize": "320x50",
            "inventory": null,
            "inventoryRatio": 0.1,
            "ivt": 3.22,
            "viewability": 56.44
          }
        ],
        "byDma": [
          {
            "dma": "NEW YORK",
            "inventory": null,
            "inventoryRatio": 6.39,
            "ivt": 5.45,
            "viewability": 54.79
          }
        ]
      },
      "authorizedSellers": [
        {
          "exchange": "Acme Exchange",
          "paymentType": "Direct",
          "inventory": 30039,
          "inventoryRatio": 12.87,
          "ivt": 0.9,
          "estBidLow": null,
          "estBidHigh": null,
          "viewability": 2.6
        }
      ],
      "viewability": {
        "viewability": 53.95,
        "byAdSize": [
          {
            "adSize": "728x90",
            "inventory": 7893,
            "inventoryRatio": 61.05,
            "viewability": 56.04
          }
        ]
      },
      "ctr": {
        "ctr": 6.03,
        "byAdSize": [
          {
            "adSize": "320x50",
            "ctr": 1.45
          }
        ]
      },
      "trafficSources": [
        {
          "trafficSource": "Discovery",
          "inventory": null,
          "inventoryRatio": 6.39,
          "ivt": 8.02,
          "viewability": 73.3
        }
      ],
      "subDomains": [
        {
          "subDomain": "mail.example.org",
          "inventory": null,
          "inventoryRatio": 52.39,
          "maskingRatio": 52.39,
          "ivt": 8.02,
          "viewability": 73.3
        }
      ],
      "deviceDistribution": {
        "byDevice": [
          {
            "device": "desktop",
            "inventory": null,
            "inventoryRatio": 94.3,
            "maskingRatio": 52.39,
            "ivt": 8.02,
            "viewability": 73.3
          }
        ],
        "byDesktopOs": [
          {
            "os": "Windows 10",
            "inventory": null,
            "inventoryRatio": 13.63
          }
        ],
        "byMobileOs": [
          {
            "os": "Android 1.x",
            "inventory": null,
            "inventoryRatio": 9.29
          }
        ]
      }
    }
  ]
}

A list of domains.

Properties

Name Type Required Restrictions Description
status Status false none The returned status.
numFound integer false none The total number of matching domains.
docs [Domain] false none A list of domains.

Domain

{
  "AdDomain": "example.org",
  "region": "US",
  "device": "roku",
  "domainOverview": {
    "iabPrimaryCategory": [
      "News"
    ],
    "iabSubCategory": [
      null
    ],
    "hasAdsTxt": true
  },
  "riskOverview": {
    "ivt": 6.7,
    "ivtRisk": "medium",
    "viewability": 53.95,
    "viewabilityRisk": "medium",
    "brandSafetyRisk": "low",
    "risk": [
      {
        "region": "string",
        "device": "string",
        "pixalateRisk": "medium",
        "pixalateRiskReasons": [
          "Significantly Elevated IVT Percentage",
          "Ad Traffic Shows Some Suspicious Characteristics"
        ]
      }
    ]
  },
  "domainDetails": {
    "inventory": 892920,
    "desktopTrafficRatio": 94.13,
    "mobileTrafficRatio": 5.64,
    "videoTrafficRatio": 3.16,
    "ctr": 0.05,
    "familyOfSites": 36773,
    "pixalateRisk": "low",
    "bidPriceLow": 0,
    "bidPriceHigh": 0,
    "trustedSeller": "Example Ad Seller",
    "trueReach": 6602
  },
  "trafficQualityRisk": {
    "ivtRisk": "medium",
    "clickFraudRisk": "medium",
    "viewabilityRisk": "low",
    "domainMaskingRisk": "low",
    "majorTrafficSource": "Direct"
  },
  "siteRisk": {
    "domainAge": 0,
    "hasPrivacyPolicy": true,
    "hasTermsAndConditions": true,
    "privateDomain": false,
    "corporateEmail": true,
    "adInjectionRisk": "low"
  },
  "siteInfo": {
    "owner": "Example, Inc.",
    "emailAddress": "jdoe@example.org",
    "contactNumber": "14085551212",
    "mailingAddress": "1234 Main Street, USA."
  },
  "brandSafetyRisk": {
    "adultContentRisk": "high",
    "alcoholContentRisk": "medium",
    "drugContentRisk": "medium",
    "hateSpeechRisk": "low",
    "phishingRisk": "medium",
    "malwareRisk": "medium"
  },
  "socialMediaRisk": {
    "facebookRisk": "medium",
    "linkedInRisk": "medium",
    "twitterRisk": "medium",
    "socialTrafficRatio": 0.11
  },
  "invalidTraffic": {
    "ivt": 7.76,
    "givt": 0.29,
    "sivt": 7.47,
    "givtTypes": [
      {
        "fraudType": "Data Center",
        "givt": 0.29
      }
    ],
    "sivtTypes": [
      {
        "fraudType": "AppSpoofing",
        "sivt": 2.78
      }
    ]
  },
  "inventory": {
    "byRegion": [
      {
        "region": "APAC",
        "inventory": null,
        "inventoryRatio": 6.39,
        "ivt": 8.02,
        "viewability": 73.3
      }
    ],
    "byCountry": [
      {
        "countryName": "Romania",
        "inventory": null,
        "inventoryRatio": 4.01,
        "ivt": 17.21,
        "viewability": 57.2
      }
    ],
    "byState": [
      {
        "stateName": "United States, California",
        "inventory": null,
        "inventoryRatio": 15.62,
        "ivt": 5.94,
        "viewability": 53.38
      }
    ],
    "byAdsize": [
      {
        "adSize": "320x50",
        "inventory": null,
        "inventoryRatio": 0.1,
        "ivt": 3.22,
        "viewability": 56.44
      }
    ],
    "byDma": [
      {
        "dma": "NEW YORK",
        "inventory": null,
        "inventoryRatio": 6.39,
        "ivt": 5.45,
        "viewability": 54.79
      }
    ]
  },
  "authorizedSellers": [
    {
      "exchange": "Acme Exchange",
      "paymentType": "Direct",
      "inventory": 30039,
      "inventoryRatio": 12.87,
      "ivt": 0.9,
      "estBidLow": null,
      "estBidHigh": null,
      "viewability": 2.6
    }
  ],
  "viewability": {
    "viewability": 53.95,
    "byAdSize": [
      {
        "adSize": "728x90",
        "inventory": 7893,
        "inventoryRatio": 61.05,
        "viewability": 56.04
      }
    ]
  },
  "ctr": {
    "ctr": 6.03,
    "byAdSize": [
      {
        "adSize": "320x50",
        "ctr": 1.45
      }
    ]
  },
  "trafficSources": [
    {
      "trafficSource": "Discovery",
      "inventory": null,
      "inventoryRatio": 6.39,
      "ivt": 8.02,
      "viewability": 73.3
    }
  ],
  "subDomains": [
    {
      "subDomain": "mail.example.org",
      "inventory": null,
      "inventoryRatio": 52.39,
      "maskingRatio": 52.39,
      "ivt": 8.02,
      "viewability": 73.3
    }
  ],
  "deviceDistribution": {
    "byDevice": [
      {
        "device": "desktop",
        "inventory": null,
        "inventoryRatio": 94.3,
        "maskingRatio": 52.39,
        "ivt": 8.02,
        "viewability": 73.3
      }
    ],
    "byDesktopOs": [
      {
        "os": "Windows 10",
        "inventory": null,
        "inventoryRatio": 13.63
      }
    ],
    "byMobileOs": [
      {
        "os": "Android 1.x",
        "inventory": null,
        "inventoryRatio": 9.29
      }
    ]
  }
}

A domain.

Properties

Name Type Required Restrictions Description
AdDomain string false none The domain name.
region Region false none A geographic region. GLOBAL indicates an aggregate of all regions.
device Device false none The device. GLOBAL indicates an aggregate of all devices.
domainOverview DomainOverview false none An overview of risk for the domain.
riskOverview RiskOverview false none An overview of risk for the domain.
domainDetails DomainDetails false none Detailed information about the domain.
trafficQualityRisk TrafficQualityRisk false none An overview of domain's taffic quality.
siteRisk SiteRisk false none The risk associated with the domain name and website.
siteInfo SiteInfo false none General domain information.
brandSafetyRisk BrandSafetyRisk false none Brand safety information.
socialMediaRisk SocialMediaRisk false none Brand safety information.
invalidTraffic InvalidTraffic false none The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT and SIVT invalid traffic types.
inventory Inventory false none The estimated volume of programmatic ad impressions broken down by device, region, country, DMA.
authorizedSellers AuthorizedSellers false none The contribution of various sell side platforms to programmatic ad impressions sold on the app.
viewability Viewability false none The average viewability, according the IAB standard of 50% in view for at least 1 second, for display advertisements in the domain.
ctr Ctr false none Information about Click Through Rate for this domain.
trafficSources TrafficSources false none The volume of programmatic ad impressions broken down by traffic source.
subDomains SubDomains false none The volume of programmatic ad impressions broken down by sub domains.
deviceDistribution DeviceDistribution false none The estimated volume of programmatic ad impressions broken down by device (desktop, mobile), by desktop OS, and by mobile OS.

DomainOverview

{
  "iabPrimaryCategory": [
    "News"
  ],
  "iabSubCategory": [
    null
  ],
  "hasAdsTxt": true
}

An overview of risk for the domain.

Properties

Name Type Required Restrictions Description
iabPrimaryCategory [string] false none The IAB primary categories.
iabSubCategory [string] false none The IAB sub categories.
hasAdsTxt boolean false none A true indicates Ads.txt is enabled for the domain.

RiskOverview

{
  "ivt": 6.7,
  "ivtRisk": "medium",
  "viewability": 53.95,
  "viewabilityRisk": "medium",
  "brandSafetyRisk": "low",
  "risk": [
    {
      "region": "string",
      "device": "string",
      "pixalateRisk": "medium",
      "pixalateRiskReasons": [
        "Significantly Elevated IVT Percentage",
        "Ad Traffic Shows Some Suspicious Characteristics"
      ]
    }
  ]
}

An overview of risk for the domain.

Properties

Name Type Required Restrictions Description
ivt number false none Percentage of Invalid traffic associated with advertising transactions for the domain.
ivtRisk string false none The invalid traffic risk for the domain.
viewability number false none Percentage of invalid traffic associated with advertising transactions for the domain.
viewabilityRisk string false none The viewability risk for the domain.
brandSafetyRisk string false none The overall risk to advertise Brand Safety from the domain.
risk [object] false none Overall pixalate's unique advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory for all regions and devices. Risk is broken down by region and device.
» region string false none The region.
» device string false none The device.
» pixalateRisk string false none Pixalate's unique overall risk assessment for the domain.
» pixalateRiskReasons RiskReasons false none A list of reasons that the domain is at risk.

Enumerated Values

Property Value
ivtRisk low
ivtRisk medium
ivtRisk high
viewabilityRisk low
viewabilityRisk medium
viewabilityRisk high
brandSafetyRisk low
brandSafetyRisk medium
brandSafetyRisk high
pixalateRisk low
pixalateRisk medium
pixalateRisk high

DomainDetails

{
  "inventory": 892920,
  "desktopTrafficRatio": 94.13,
  "mobileTrafficRatio": 5.64,
  "videoTrafficRatio": 3.16,
  "ctr": 0.05,
  "familyOfSites": 36773,
  "pixalateRisk": "low",
  "bidPriceLow": 0,
  "bidPriceHigh": 0,
  "trustedSeller": "Example Ad Seller",
  "trueReach": 6602
}

Detailed information about the domain.

Properties

Name Type Required Restrictions Description
inventory integer false none The estimated number of monthly impressions this domain makes available programmatically.
desktopTrafficRatio number false none The percentage of desktop ads trafficked on the domain.
mobileTrafficRatio number false none The percentage of mobile ads trafficked on the domain.
videoTrafficRatio number false none The percentage of video ads trafficked on the domain.
ctr number false none Average CTR of the domain
familyOfSites integer false none The number of related websites.
pixalateRisk string false none Overall pixalate's unique advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory.
bidPriceLow string false none Low bid price in US dollars.
bidPriceHigh string false none High bid price in US dollars.
trustedSeller string false none Authorized trusted seller.
trueReach string false none The estimated number of unique users per 1 Million internet users that can be reached on this domain.

Enumerated Values

Property Value
pixalateRisk low
pixalateRisk medium
pixalateRisk high

TrafficQualityRisk

{
  "ivtRisk": "medium",
  "clickFraudRisk": "medium",
  "viewabilityRisk": "low",
  "domainMaskingRisk": "low",
  "majorTrafficSource": "Direct"
}

An overview of domain's taffic quality.

Properties

Name Type Required Restrictions Description
ivtRisk string false none The invalid traffic risk for the domain.
clickFraudRisk string false none The click fraud risk for the domain.
viewabilityRisk string false none The viewability Risk for the domain.
domainMaskingRisk string false none The domain masking risk for the domain.
majorTrafficSource string false none The major traffic source for the domain.

Enumerated Values

Property Value
ivtRisk low
ivtRisk medium
ivtRisk high
clickFraudRisk low
clickFraudRisk medium
clickFraudRisk high
viewabilityRisk low
viewabilityRisk medium
viewabilityRisk high
domainMaskingRisk low
domainMaskingRisk medium
domainMaskingRisk high

SiteRisk

{
  "domainAge": 0,
  "hasPrivacyPolicy": true,
  "hasTermsAndConditions": true,
  "privateDomain": false,
  "corporateEmail": true,
  "adInjectionRisk": "low"
}

The risk associated with the domain name and website.

Properties

Name Type Required Restrictions Description
domainAge number false none The age of the domain in years.
hasPrivacyPolicy boolean false none A true indicates that the website has a privacy policy.
hasTermsAndConditions boolean false none A true indicates that the website has terms and consitions.
privateDomain boolean false none A true indicates that the domain is privately registered.
corporateEmail boolean false none A true indicates that the domain has been registered with a coporate email.
adInjectionRisk string false none The ad injection risk of the domain.

Enumerated Values

Property Value
adInjectionRisk low
adInjectionRisk medium
adInjectionRisk high

SiteInfo

{
  "owner": "Example, Inc.",
  "emailAddress": "jdoe@example.org",
  "contactNumber": "14085551212",
  "mailingAddress": "1234 Main Street, USA."
}

General domain information.

Properties

Name Type Required Restrictions Description
owner string false none Owner of the domain.
emailAddress string false none The contact email address.
contactNumber string false none The contact phone number.
mailingAddress string false none The mailing address.

BrandSafetyRisk

{
  "adultContentRisk": "high",
  "alcoholContentRisk": "medium",
  "drugContentRisk": "medium",
  "hateSpeechRisk": "low",
  "phishingRisk": "medium",
  "malwareRisk": "medium"
}

Brand safety information.

Properties

Name Type Required Restrictions Description
adultContentRisk string false none The risk to brand safety from adult themed content based on textual analysis of the domain and its descriptive content.
alcoholContentRisk string false none The risk to brand safety from Alcohol themed content based on textual analysis of the domain and its descriptive content.
drugContentRisk string false none The risk to brand safety from drug themed content based on textual analysis of the domain and its descriptive content.
hateSpeechRisk string false none The risk to brand safety from hate speech content based on textual analysis of the domain and its descriptive content.
phishingRisk string false none The risk to brand safety from phising.
malwareRisk string false none The risk to brand safety from malware.

Enumerated Values

Property Value
adultContentRisk low
adultContentRisk medium
adultContentRisk high
alcoholContentRisk low
alcoholContentRisk medium
alcoholContentRisk high
drugContentRisk low
drugContentRisk medium
drugContentRisk high
hateSpeechRisk low
hateSpeechRisk medium
hateSpeechRisk high
phishingRisk low
phishingRisk medium
phishingRisk high
malwareRisk low
malwareRisk medium
malwareRisk high

SocialMediaRisk

{
  "facebookRisk": "medium",
  "linkedInRisk": "medium",
  "twitterRisk": "medium",
  "socialTrafficRatio": 0.11
}

Brand safety information.

Properties

Name Type Required Restrictions Description
facebookRisk string false none The Facebook risk. Low social media engagement on Facebook can be a risk factor.
linkedInRisk string false none The Linked In risk. Low social media engagement on LinkedIn can be a risk factor.
twitterRisk string false none The Twitter In risk. Low social media engagement on Twitter can be a risk factor.
socialTrafficRatio number false none Percentage of social traffic to the site.

Enumerated Values

Property Value
facebookRisk low
facebookRisk medium
facebookRisk high
linkedInRisk low
linkedInRisk medium
linkedInRisk high
twitterRisk low
twitterRisk medium
twitterRisk high

InvalidTraffic

{
  "ivt": 7.76,
  "givt": 0.29,
  "sivt": 7.47,
  "givtTypes": [
    {
      "fraudType": "Data Center",
      "givt": 0.29
    }
  ],
  "sivtTypes": [
    {
      "fraudType": "AppSpoofing",
      "sivt": 2.78
    }
  ]
}

The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT and SIVT invalid traffic types.

Properties

Name Type Required Restrictions Description
ivt number false none The total percentage of non-human traffic measured on the domain.
givt number false none GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
sivt number false none SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.
givtTypes [object] false none The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT invalid traffic types.
» fraudType string false none The type of SIVT fraud.
» givt number false none GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
sivtTypes [object] false none The percentage of invalid traffic associated with each Pixalate's taxonomy of SIVT invalid traffic types.
» fraudType string false none The type of SIVT fraud.
» sivt number false none SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.

Inventory

{
  "byRegion": [
    {
      "region": "APAC",
      "inventory": null,
      "inventoryRatio": 6.39,
      "ivt": 8.02,
      "viewability": 73.3
    }
  ],
  "byCountry": [
    {
      "countryName": "Romania",
      "inventory": null,
      "inventoryRatio": 4.01,
      "ivt": 17.21,
      "viewability": 57.2
    }
  ],
  "byState": [
    {
      "stateName": "United States, California",
      "inventory": null,
      "inventoryRatio": 15.62,
      "ivt": 5.94,
      "viewability": 53.38
    }
  ],
  "byAdsize": [
    {
      "adSize": "320x50",
      "inventory": null,
      "inventoryRatio": 0.1,
      "ivt": 3.22,
      "viewability": 56.44
    }
  ],
  "byDma": [
    {
      "dma": "NEW YORK",
      "inventory": null,
      "inventoryRatio": 6.39,
      "ivt": 5.45,
      "viewability": 54.79
    }
  ]
}

The estimated volume of programmatic ad impressions broken down by device, region, country, DMA.

Properties

Name Type Required Restrictions Description
byRegion [object] false none The estimated volume of programmatic ad impressions broken down by region.
» region string false none The region.
» inventory integer false none The estimated volume of programmatic ad impressions by region.
» inventoryRatio number false none The estimated percentage of inventory by region.
» ivt number false none The total percentage of non-human traffic measured on the app by region.
» viewability number false none The average viewability for impressions by region.
byCountry [object] false none The estimated volume of programmatic ad impressions broken down by country.
» countryName string false none The country.
» inventory integer false none The estimated volume of programmatic ad impressions by country.
» inventoryRatio number false none The estimated percentage of inventory by country.
» ivt number false none The total percentage of non-human traffic measured on the app by country.
» viewability number false none The average viewability for impressions by country.
byState [object] false none The estimated volume of programmatic ad impressions broken down by state.
» stateName string false none The state.
» inventory integer false none The estimated volume of programmatic ad impressions by state.
» inventoryRatio number false none The estimated percentage of inventory by state.
» ivt number false none The total percentage of non-human traffic measured on the app by state.
» viewability number false none The average viewability for impressions by state.
byAdsize [object] false none The estimated volume of programmatic ad impressions broken down by ad size.
» adSize string false none The ad size.
» inventory integer false none The estimated volume of programmatic ad impressions by ad size.
» inventoryRatio number false none The estimated percentage of inventory by ad size.
» ivt number false none The total percentage of non-human traffic measured on the app by ad size.
» viewability number false none The average viewability for impressions by ad size.
byDma [object] false none The estimated volume of programmatic ad impressions broken down by DMA.
» dma string false none The DMA name.
» inventory integer false none The estimated volume of programmatic ad impressions by DMA.
» inventoryRatio number false none The estimated percentage of inventory by DMA.
» ivt number false none The total percentage of non-human traffic measured on the app by DMA.
» viewability number false none The average viewability for impressions by DMA.

AuthorizedSellers

[
  {
    "exchange": "Acme Exchange",
    "paymentType": "Direct",
    "inventory": 30039,
    "inventoryRatio": 12.87,
    "ivt": 0.9,
    "estBidLow": null,
    "estBidHigh": null,
    "viewability": 2.6
  }
]

The contribution of various sell side platforms to programmatic ad impressions sold on the app.

Properties

Name Type Required Restrictions Description
exchange string false none The name of the exchange.
paymentType string false none The payment type.
inventory integer false none The estimated number of monthly impressions this domain makes available programmatically by this seller.
inventoryRatio number false none The average inventory ratio for ad impressions on the domain by this seller.
ivt number false none The average IVT for ad impressions on the domain by this seller.
estBidLow number false none The estimate low bid for ads on the domain by this seller.
estBidHigh number false none The estimate high bid for ads on the domain by this seller.
viewability number false none The average viewability for ad impressions on the domain by this seller.

Viewability

{
  "viewability": 53.95,
  "byAdSize": [
    {
      "adSize": "728x90",
      "inventory": 7893,
      "inventoryRatio": 61.05,
      "viewability": 56.04
    }
  ]
}

The average viewability, according the IAB standard of 50% in view for at least 1 second, for display advertisements in the domain.

Properties

Name Type Required Restrictions Description
viewability number false none The average viewability for all display ad impressions in the domain.
byAdSize [object] false none The risk of IAB viewability standards not being met for ad impressions on the domain broken down by ad size.
» adSize string false none The size of the ad.
» inventory integer false none The estimated inventory down by ad size.
» inventoryRatio number false none The estimated percentage of inventory by ad size.
» viewability number false none The average viewability for impressions by ad size.

Ctr

{
  "ctr": 6.03,
  "byAdSize": [
    {
      "adSize": "320x50",
      "ctr": 1.45
    }
  ]
}

Information about Click Through Rate for this domain.

Properties

Name Type Required Restrictions Description
ctr number false none The overall average CTR for this domain.
byAdSize [object] false none The CTR for this domain broken down by ad size.
» adSize string false none The ad size.
» ctr number false none The Click Through Rate by ad size.

TrafficSources

[
  {
    "trafficSource": "Discovery",
    "inventory": null,
    "inventoryRatio": 6.39,
    "ivt": 8.02,
    "viewability": 73.3
  }
]

The volume of programmatic ad impressions broken down by traffic source.

Properties

Name Type Required Restrictions Description
trafficSource string false none The traffic source.
inventory integer false none The estimated volume of programmatic ad impressions by traffic source.
inventoryRatio number false none The estimated percentage of inventory by traffic source.
ivt number false none The total percentage of non-human traffic measured on the app by traffic source.
viewability number false none The average viewability for impressions by traffic source.

SubDomains

[
  {
    "subDomain": "mail.example.org",
    "inventory": null,
    "inventoryRatio": 52.39,
    "maskingRatio": 52.39,
    "ivt": 8.02,
    "viewability": 73.3
  }
]

The volume of programmatic ad impressions broken down by sub domains.

Properties

Name Type Required Restrictions Description
subDomain string false none The subdomain.
inventory integer false none The estimated volume of programmatic ad impressions by sub domain.
inventoryRatio number false none The estimated percentage of inventory by sub domain.
maskingRatio number false none The estimated percentage of masking by sub domain.
ivt number false none The total percentage of non-human traffic measured by sub domain.
viewability number false none The average viewability for impressions by sub domain.

DeviceDistribution

{
  "byDevice": [
    {
      "device": "desktop",
      "inventory": null,
      "inventoryRatio": 94.3,
      "maskingRatio": 52.39,
      "ivt": 8.02,
      "viewability": 73.3
    }
  ],
  "byDesktopOs": [
    {
      "os": "Windows 10",
      "inventory": null,
      "inventoryRatio": 13.63
    }
  ],
  "byMobileOs": [
    {
      "os": "Android 1.x",
      "inventory": null,
      "inventoryRatio": 9.29
    }
  ]
}

The estimated volume of programmatic ad impressions broken down by device (desktop, mobile), by desktop OS, and by mobile OS.

Properties

Name Type Required Restrictions Description
byDevice [object] false none The estimated volume of programmatic ad impressions broken down by device.
» device string false none The device
» inventory integer false none The estimated volume of programmatic ad impressions by device.
» inventoryRatio number false none The estimated percentage of inventory by device.
» maskingRatio number false none The estimated percentage of masking by device.
» ivt number false none The total percentage of non-human traffic measured by device.
» viewability number false none The average viewability for impressions by device.
byDesktopOs [object] false none The estimated volume of programmatic ad impressions broken down by desktop OS.
» os string false none The operating system.
» inventory integer false none The estimated volume of programmatic ad impressions by desktop OS.
» inventoryRatio number false none The estimated percentage of inventory by desktop OS.
byMobileOs [object] false none The estimated volume of programmatic ad impressions broken down by mobile OS.
» os string false none The operating system.
» inventory integer false none The estimated volume of programmatic ad impressions by mobile OS.
» inventoryRatio number false none The estimated percentage of inventory by mobile OS.

Device

"roku"

The device. GLOBAL indicates an aggregate of all devices.

Properties

Name Type Required Restrictions Description
anonymous string false none The device. GLOBAL indicates an aggregate of all devices.

Enumerated Values

Property Value
anonymous GLOBAL
anonymous desktop
anonymous mobile

Region

"US"

A geographic region. GLOBAL indicates an aggregate of all regions.

Properties

Name Type Required Restrictions Description
anonymous string false none A geographic region. GLOBAL indicates an aggregate of all regions.

Enumerated Values

Property Value
anonymous GLOBAL
anonymous US
anonymous NON-US

Status

"OK"

The returned status.

Properties

Name Type Required Restrictions Description
anonymous string false none The returned status.

Enumerated Values

Property Value
anonymous OK
anonymous ERR

Widget

"domainOverview"

The identifier for a predefined subset of all the domain information available. If not supplied, usually indicates all widgets.

Properties

Name Type Required Restrictions Description
anonymous string false none The identifier for a predefined subset of all the domain information available. If not supplied, usually indicates all widgets.

Enumerated Values

Property Value
anonymous domainOverview
anonymous riskOverview
anonymous domainDetails
anonymous trafficQualityRisk
anonymous siteRisk
anonymous siteInfo
anonymous brandSafetyRisk
anonymous socialMediaRisk
anonymous invalidTraffic
anonymous inventory
anonymous authorizedSellers
anonymous viewability
anonymous ctr
anonymous trafficSources
anonymous subdomains
anonymous deviceDistribution

RiskReasons

[
  "Significantly Elevated IVT Percentage",
  "Ad Traffic Shows Some Suspicious Characteristics"
]

A list of reasons that the domain is at risk.

Properties

None

Shell