Enrichment API - Mobile Apps v2.0.0

Scroll down for code samples, example requests and responses. Select a language for code samples from the tabs above or the mobile navigation menu.

The purpose of this API is to provide risk ratings and reputational data for mobile applications. The response is a JSON formatted object containing a list of app information partitioned by region and device. Any fields included in the response, but not documented herein are subject to change without notice.

Base URLs:

https://api.pixalate.com/api/v2

Email: Pixalate, Inc. Web: Pixalate, Inc.

Authentication

API Key (ApiKey)
- Parameter Name: x-api-key, in: header. Authentication and authorization is achieved by supplying your Pixalate provided API key in the header of the request. An API key may be obtained by signing up for an account on the Pixalate developer website.

Mobile Apps

Get Mobile Apps Metadata

Code samples

# You can also use wget
curl -X GET https://api.pixalate.com/api/v2/mrt/apps \
  -H 'Accept: application/json' \
  -H 'x-api-key: API_KEY'

GET /mrt/apps

The purpose of this API is to provide metadata information for mobile applications in general. The response is a JSON formatted object containing the current user's quota state and the date the mobile applications database was last updated.

Parameters

Name	In	Type	Required	Description
pretty	query	boolean	false	If true, return pretty JSON. Default is false.

Example responses

200 Response

{
  "database": {
    "lastUpdated": "2022-04-30"
  },
  "quota": {
    "available": 480,
    "used": 520,
    "expiry": "2022-05-01T12:45:23.234Z",
    "limit": 1000,
    "interval": 1000,
    "timeUnit": "month"
  }
}

Responses

Status	Meaning	Description	Schema
200	OK	OK	Metadata
400	Bad Request	Bad Request - Invalid parameters in request.	None
401	Unauthorized	Unauthorized - Invalid API Key.	None
403	Forbidden	Forbidden - Rate plan expired or quota has been exhausted.	None
5XX	Unknown	Server Error - The API experienced an internal error. Contact support.	None

Get Mobile App Data

Code samples

# You can also use wget
curl -X GET https://api.pixalate.com/api/v2/mrt/apps/{appId} \
  -H 'Accept: application/json' \
  -H 'x-api-key: API_KEY'

GET /mrt/apps/{appId}

Parameters

Name	In	Type	Required	Description
appId	path	string	true	The app's unique identifier. This is a package name on Google Play or a track id on Apple app Store.
widget	query	array[string]	false	Filter by comma-separated list of widgets to return. All widgets are returned by default.
region	query	Region	false	Filter by region. All regions are returned by default. GLOBAL indicates aggregated traffic from all regions.
device	query	Device	false	Filter by device. All devices are returned by default. GLOBAL indicates aggregated traffic from all devices.
pretty	query	boolean	false	If true, return pretty JSON. Default is false.

Enumerated Values

Parameter	Value
widget	appOverview
widget	appDetails
widget	pixalateAdvisories
widget	appAdvisories
widget	riskOverview
widget	developerOverview
widget	trafficOverview
widget	brandSafety
widget	appPermissions
widget	trafficOverlap
widget	authorizedSellers
widget	invalidTraffic
widget	viewability
widget	inventory
widget	ctr
widget	availableCountries
widget	rankings
widget	rankingsByCountry
region	GLOBAL
region	NA
region	EMEA
region	LATAM
region	APAC
device	GLOBAL
device	smartphone
device	tablet

Example responses

200 Response

{
  "status": "OK",
  "numFound": 1,
  "docs": [
    {
      "appId": "1407852246",
      "region": "APAC",
      "device": "smartphone",
      "appStore": "android",
      "appOverview": {
        "appTitle": "Example App",
        "screenshotUrls": [
          "https://example.com/image/screenshot-1.png",
          "https://example.com/image/screenshot-2.png"
        ],
        "description": "An example app.",
        "iabPrimaryCategory": [
          "Video Gaming"
        ],
        "iabSubCategory": [
          "Mobile Games"
        ],
        "appStoreCategories": [
          "Games"
        ],
        "delistedDate": "2021-10-30",
        "delistedApp": false,
        "hasDangerousPermissions": false
      },
      "appDetails": {
        "bundleId": "com.example.ios",
        "trackId": "1407852246",
        "appStoreUrl": "https://apps.apple.com/us/app/example/id1407852246?uo=4",
        "appLastUpdatedDate": "2021-10-30",
        "trustedSeller": "Example",
        "incentivizedActivity": true,
        "downloadRange": "500000000 - 1000000000",
        "averageUserRating": 4,
        "contentRating": "Everyone",
        "blocklisted": false,
        "blocklistedReasons": [
          "App is No Longer in Active Use",
          "The app is a VPN"
        ],
        "adCapabilities": {
          "topDevice": "Generic Android",
          "displayTopAdsize": "336x280",
          "videoTopAdsize": "768x1024",
          "displayContribution": 95.23,
          "videoContribution": 4.77,
          "hyperLocationAvailability": 98.78,
          "mraidVersion": "3.0",
          "adsDetected": true
        },
        "interactiveELements": [
          "Shares Location",
          "Users Interact"
        ]
      },
      "pixalateAdvisories": {
        "hasAppAdsTxt": false,
        "delistedApp": true,
        "delistedDate": "2021-10-30",
        "hasDangerousPermissions": false,
        "blocklisted": false,
        "privateDomain": false,
        "hasTermsAndConditions": true,
        "hasPrivacyPolicy": true
      },
      "appAdvisories": [
        "An example advisory",
        "Another advisory"
      ],
      "riskOverview": {
        "ivt": 10.12,
        "ivtRisk": "medium",
        "viewability": 66.05,
        "viewabilityRisk": "medium",
        "descriptionBrandSafetyRisk": "low",
        "contentBrandSafetyRisk": "low",
        "overallIvtPermissionRisk": "low",
        "risk": [
          {
            "region": "APAC",
            "device": "smartphone",
            "pixalateRisk": "medium",
            "pixalateRiskReasons": [
              "Significantly Elevated IVT Percentage",
              "Ad Traffic Shows Some Suspicious Characteristics"
            ]
          }
        ]
      },
      "developerOverview": {
        "developerName": "Acme Apps",
        "developerLocation": "J. Doe, Main Street, Anywhere USA",
        "developerEmail": "jdoe@example.org",
        "developerCountry": "US",
        "developerWebsite": "https://www.example.org",
        "developerTotalApps": 4,
        "privateDomain": false,
        "hasTermsAndConditions": true,
        "hasPrivacyPolicy": true,
        "facebookRisk": "low",
        "linkedInRisk": "low",
        "twitterRisk": "low"
      },
      "trafficOverview": {
        "spoofingRisk": "low",
        "locationMaskingRisk": "low",
        "advertisingIvtRisk": "low",
        "clickIvtRisk": "low",
        "viewabilityRisk": "low",
        "estimatedDailyActiveUsers": 1000000,
        "estimatedMonthlyActiveUsers": 20000000,
        "inventory": 22000000,
        "adSpend": 69000
      },
      "brandSafety": {
        "descriptionBrandSafety": {
          "descriptionBrandSafetyRisk": "medium",
          "advisoriesRisk": "medium",
          "adultContentRisk": "high",
          "drugContentRisk": "medium",
          "alcoholContentRisk": "medium",
          "hateSpeechRisk": "low",
          "offensiveContentRisk": "medium",
          "gamblingContentRisk": "medium",
          "violenceContentRisk": "low"
        },
        "contentBrandSafety": {
          "contentBrandSafetyRisk": "medium",
          "adultRisk": "low",
          "violenceRisk": "medium",
          "imageData": [
            {
              "url": "https://example.org/images/kxipXQ3huWkwsqokX66euP.png",
              "text": "Weather Radar",
              "violenceRisk": "low",
              "spoofRisk": "low",
              "medicalRisk": "low",
              "adultRisk": "low"
            }
          ]
        }
      },
      "appPermissions": {
        "ivtPermissionRisk": "medium",
        "permissions": [
          {
            "name": "ACCESS_BACKGROUND_LOCATION",
            "description": "Allows an app to access location in the background.",
            "isDangerous": "false;",
            "ivtPermissonRisk": "medium"
          }
        ]
      },
      "trafficOverlap": {
        "userOverlap": 8.7,
        "inventoryOverlap": 3.1
      },
      "authorizedSellers": [
        {
          "exchange": "Acme Exchange",
          "paymentType": "Direct",
          "inventory": 30039,
          "inventoryRatio": 12.87,
          "ivt": 0.9,
          "videoInventoryRatio": 1.4,
          "viewability": 79.28
        }
      ],
      "invalidTraffic": {
        "ivt": 7.76,
        "givt": 0.29,
        "sivt": 7.47,
        "givtTypes": [
          {
            "fraudType": "Data Center",
            "givt": 0.29
          }
        ],
        "sivtTypes": [
          {
            "fraudType": "AppSpoofing",
            "sivt": 2.78
          }
        ]
      },
      "viewability": {
        "viewability": 66.05,
        "viewabilityRisk": "medium",
        "byAdSizes": [
          {
            "adSize": "728x90",
            "inventory": 22360289,
            "inventoryRatio": 66.05,
            "viewability": 66.05
          }
        ]
      },
      "inventory": {
        "byDevice": [
          {
            "device": "Apple Iphone",
            "inventory": null,
            "inventoryRatio": 81.04,
            "ivt": 8.02,
            "viewability": 73.3
          }
        ],
        "byRegion": [
          {
            "region": "APAC",
            "inventory": null,
            "inventoryRatio": 6.39,
            "ivt": 2.93,
            "viewability": 92.52
          }
        ],
        "byCounty": [
          {
            "countryName": "UK",
            "inventory": null,
            "inventoryRatio": 1.72,
            "ivt": 8.99,
            "viewability": 94.74
          }
        ],
        "byAdsize": [
          {
            "adSize": "320x50",
            "inventory": null,
            "inventoryRatio": 3.47,
            "ivt": 12.25,
            "viewability": 98.08
          }
        ],
        "byDma": [
          {
            "dmaName": "NEW YORK",
            "inventory": null,
            "inventoryRatio": 5.35,
            "ivt": 4.76,
            "viewability": 88.01
          }
        ]
      },
      "ctr": {
        "ctr": 6.03,
        "byAdSize": [
          {
            "adSize": "320x50",
            "ctr": 1.45
          }
        ]
      },
      "availableCountries": [
        "Germany"
      ],
      "rankings": {
        "regionRank": 6473,
        "categoryRank": 3677,
        "category": "Video Games",
        "final": {
          "grade": "C",
          "score": "38"
        },
        "ivt": {
          "grade": "B",
          "score": "62"
        },
        "adsTxt": {
          "grade": "B",
          "score": "62"
        },
        "brandSafety": {
          "grade": "A",
          "score": "99"
        },
        "viewability": {
          "grade": "A",
          "score": "99"
        },
        "permissions": {
          "grade": "N/A",
          "score": "N/A"
        },
        "popularity": {
          "grade": "C",
          "score": "44"
        },
        "globalPopularityRank": "3952"
      },
      "rankingsByCountry": {
        "reach": [
          {
            "countryCode": "ZA",
            "countryName": "South Africa",
            "mauRank": "637",
            "mauRankChange": "-372"
          }
        ],
        "marketShare": [
          {
            "countryCode": "GE",
            "countryName": "Georgia",
            "impressionRank": "359",
            "impsRankChange": "N/A"
          }
        ]
      }
    }
  ]
}

Responses

Status	Meaning	Description	Schema
200	OK	OK	AppList
400	Bad Request	Bad Request - Invalid parameters in request.	None
401	Unauthorized	Unauthorized - Invalid API Key.	None
403	Forbidden	Forbidden - Rate plan expired or quota has been exhausted.	None
5XX	Unknown	Server Error - The API experienced an internal error. Contact support.	None

Schemas

Metadata

{
  "database": {
    "lastUpdated": "2022-04-30"
  },
  "quota": {
    "available": 480,
    "used": 520,
    "expiry": "2022-05-01T12:45:23.234Z",
    "limit": 1000,
    "interval": 1000,
    "timeUnit": "month"
  }
}

Apps metadata information.

Properties

Name	Type	Required	Restrictions	Description
database	object	false	none	The Mobile Apps database state information.
» lastUpdated	string(date)	false	none	The date when the Mobile Apps database was last updated. The date format is YYYY-MM-DD.
quota	object	false	none	Quota state information.
» available	integer	false	none	The amount of quota available for use.
» used	integer	false	none	The amount of quota used.
» expiry	string(date)	false	none	The datetime when the quota will be refreshed back to the limit. The datetime format is YYYY-MM-DDTHH:MM:SS.SSSZ.
» limit	integer	false	none	The amount of quota to be made available for use when the quota is refreshed.
» interval	integer	false	none	The number of time units used in calculating the quota refresh datetime.
» timeUnit	string	false	none	The time unit used in calculating the quota refresh datetime.

Enumerated Values

Property	Value
timeUnit	minute
timeUnit	hour
timeUnit	day
timeUnit	week
timeUnit	month

AppList

{
  "status": "OK",
  "numFound": 1,
  "docs": [
    {
      "appId": "1407852246",
      "region": "APAC",
      "device": "smartphone",
      "appStore": "android",
      "appOverview": {
        "appTitle": "Example App",
        "screenshotUrls": [
          "https://example.com/image/screenshot-1.png",
          "https://example.com/image/screenshot-2.png"
        ],
        "description": "An example app.",
        "iabPrimaryCategory": [
          "Video Gaming"
        ],
        "iabSubCategory": [
          "Mobile Games"
        ],
        "appStoreCategories": [
          "Games"
        ],
        "delistedDate": "2021-10-30",
        "delistedApp": false,
        "hasDangerousPermissions": false
      },
      "appDetails": {
        "bundleId": "com.example.ios",
        "trackId": "1407852246",
        "appStoreUrl": "https://apps.apple.com/us/app/example/id1407852246?uo=4",
        "appLastUpdatedDate": "2021-10-30",
        "trustedSeller": "Example",
        "incentivizedActivity": true,
        "downloadRange": "500000000 - 1000000000",
        "averageUserRating": 4,
        "contentRating": "Everyone",
        "blocklisted": false,
        "blocklistedReasons": [
          "App is No Longer in Active Use",
          "The app is a VPN"
        ],
        "adCapabilities": {
          "topDevice": "Generic Android",
          "displayTopAdsize": "336x280",
          "videoTopAdsize": "768x1024",
          "displayContribution": 95.23,
          "videoContribution": 4.77,
          "hyperLocationAvailability": 98.78,
          "mraidVersion": "3.0",
          "adsDetected": true
        },
        "interactiveELements": [
          "Shares Location",
          "Users Interact"
        ]
      },
      "pixalateAdvisories": {
        "hasAppAdsTxt": false,
        "delistedApp": true,
        "delistedDate": "2021-10-30",
        "hasDangerousPermissions": false,
        "blocklisted": false,
        "privateDomain": false,
        "hasTermsAndConditions": true,
        "hasPrivacyPolicy": true
      },
      "appAdvisories": [
        "An example advisory",
        "Another advisory"
      ],
      "riskOverview": {
        "ivt": 10.12,
        "ivtRisk": "medium",
        "viewability": 66.05,
        "viewabilityRisk": "medium",
        "descriptionBrandSafetyRisk": "low",
        "contentBrandSafetyRisk": "low",
        "overallIvtPermissionRisk": "low",
        "risk": [
          {
            "region": "APAC",
            "device": "smartphone",
            "pixalateRisk": "medium",
            "pixalateRiskReasons": [
              "Significantly Elevated IVT Percentage",
              "Ad Traffic Shows Some Suspicious Characteristics"
            ]
          }
        ]
      },
      "developerOverview": {
        "developerName": "Acme Apps",
        "developerLocation": "J. Doe, Main Street, Anywhere USA",
        "developerEmail": "jdoe@example.org",
        "developerCountry": "US",
        "developerWebsite": "https://www.example.org",
        "developerTotalApps": 4,
        "privateDomain": false,
        "hasTermsAndConditions": true,
        "hasPrivacyPolicy": true,
        "facebookRisk": "low",
        "linkedInRisk": "low",
        "twitterRisk": "low"
      },
      "trafficOverview": {
        "spoofingRisk": "low",
        "locationMaskingRisk": "low",
        "advertisingIvtRisk": "low",
        "clickIvtRisk": "low",
        "viewabilityRisk": "low",
        "estimatedDailyActiveUsers": 1000000,
        "estimatedMonthlyActiveUsers": 20000000,
        "inventory": 22000000,
        "adSpend": 69000
      },
      "brandSafety": {
        "descriptionBrandSafety": {
          "descriptionBrandSafetyRisk": "medium",
          "advisoriesRisk": "medium",
          "adultContentRisk": "high",
          "drugContentRisk": "medium",
          "alcoholContentRisk": "medium",
          "hateSpeechRisk": "low",
          "offensiveContentRisk": "medium",
          "gamblingContentRisk": "medium",
          "violenceContentRisk": "low"
        },
        "contentBrandSafety": {
          "contentBrandSafetyRisk": "medium",
          "adultRisk": "low",
          "violenceRisk": "medium",
          "imageData": [
            {
              "url": "https://example.org/images/kxipXQ3huWkwsqokX66euP.png",
              "text": "Weather Radar",
              "violenceRisk": "low",
              "spoofRisk": "low",
              "medicalRisk": "low",
              "adultRisk": "low"
            }
          ]
        }
      },
      "appPermissions": {
        "ivtPermissionRisk": "medium",
        "permissions": [
          {
            "name": "ACCESS_BACKGROUND_LOCATION",
            "description": "Allows an app to access location in the background.",
            "isDangerous": "false;",
            "ivtPermissonRisk": "medium"
          }
        ]
      },
      "trafficOverlap": {
        "userOverlap": 8.7,
        "inventoryOverlap": 3.1
      },
      "authorizedSellers": [
        {
          "exchange": "Acme Exchange",
          "paymentType": "Direct",
          "inventory": 30039,
          "inventoryRatio": 12.87,
          "ivt": 0.9,
          "videoInventoryRatio": 1.4,
          "viewability": 79.28
        }
      ],
      "invalidTraffic": {
        "ivt": 7.76,
        "givt": 0.29,
        "sivt": 7.47,
        "givtTypes": [
          {
            "fraudType": "Data Center",
            "givt": 0.29
          }
        ],
        "sivtTypes": [
          {
            "fraudType": "AppSpoofing",
            "sivt": 2.78
          }
        ]
      },
      "viewability": {
        "viewability": 66.05,
        "viewabilityRisk": "medium",
        "byAdSizes": [
          {
            "adSize": "728x90",
            "inventory": 22360289,
            "inventoryRatio": 66.05,
            "viewability": 66.05
          }
        ]
      },
      "inventory": {
        "byDevice": [
          {
            "device": "Apple Iphone",
            "inventory": null,
            "inventoryRatio": 81.04,
            "ivt": 8.02,
            "viewability": 73.3
          }
        ],
        "byRegion": [
          {
            "region": "APAC",
            "inventory": null,
            "inventoryRatio": 6.39,
            "ivt": 2.93,
            "viewability": 92.52
          }
        ],
        "byCounty": [
          {
            "countryName": "UK",
            "inventory": null,
            "inventoryRatio": 1.72,
            "ivt": 8.99,
            "viewability": 94.74
          }
        ],
        "byAdsize": [
          {
            "adSize": "320x50",
            "inventory": null,
            "inventoryRatio": 3.47,
            "ivt": 12.25,
            "viewability": 98.08
          }
        ],
        "byDma": [
          {
            "dmaName": "NEW YORK",
            "inventory": null,
            "inventoryRatio": 5.35,
            "ivt": 4.76,
            "viewability": 88.01
          }
        ]
      },
      "ctr": {
        "ctr": 6.03,
        "byAdSize": [
          {
            "adSize": "320x50",
            "ctr": 1.45
          }
        ]
      },
      "availableCountries": [
        "Germany"
      ],
      "rankings": {
        "regionRank": 6473,
        "categoryRank": 3677,
        "category": "Video Games",
        "final": {
          "grade": "C",
          "score": "38"
        },
        "ivt": {
          "grade": "B",
          "score": "62"
        },
        "adsTxt": {
          "grade": "B",
          "score": "62"
        },
        "brandSafety": {
          "grade": "A",
          "score": "99"
        },
        "viewability": {
          "grade": "A",
          "score": "99"
        },
        "permissions": {
          "grade": "N/A",
          "score": "N/A"
        },
        "popularity": {
          "grade": "C",
          "score": "44"
        },
        "globalPopularityRank": "3952"
      },
      "rankingsByCountry": {
        "reach": [
          {
            "countryCode": "ZA",
            "countryName": "South Africa",
            "mauRank": "637",
            "mauRankChange": "-372"
          }
        ],
        "marketShare": [
          {
            "countryCode": "GE",
            "countryName": "Georgia",
            "impressionRank": "359",
            "impsRankChange": "N/A"
          }
        ]
      }
    }
  ]
}

A list of apps.

Properties

Name	Type	Required	Restrictions	Description
status	Status	false	none	The returned status.
numFound	integer	false	none	The total number of matching apps.
docs	[App]	false	none	A list of apps.

App

{
  "appId": "1407852246",
  "region": "APAC",
  "device": "smartphone",
  "appStore": "android",
  "appOverview": {
    "appTitle": "Example App",
    "screenshotUrls": [
      "https://example.com/image/screenshot-1.png",
      "https://example.com/image/screenshot-2.png"
    ],
    "description": "An example app.",
    "iabPrimaryCategory": [
      "Video Gaming"
    ],
    "iabSubCategory": [
      "Mobile Games"
    ],
    "appStoreCategories": [
      "Games"
    ],
    "delistedDate": "2021-10-30",
    "delistedApp": false,
    "hasDangerousPermissions": false
  },
  "appDetails": {
    "bundleId": "com.example.ios",
    "trackId": "1407852246",
    "appStoreUrl": "https://apps.apple.com/us/app/example/id1407852246?uo=4",
    "appLastUpdatedDate": "2021-10-30",
    "trustedSeller": "Example",
    "incentivizedActivity": true,
    "downloadRange": "500000000 - 1000000000",
    "averageUserRating": 4,
    "contentRating": "Everyone",
    "blocklisted": false,
    "blocklistedReasons": [
      "App is No Longer in Active Use",
      "The app is a VPN"
    ],
    "adCapabilities": {
      "topDevice": "Generic Android",
      "displayTopAdsize": "336x280",
      "videoTopAdsize": "768x1024",
      "displayContribution": 95.23,
      "videoContribution": 4.77,
      "hyperLocationAvailability": 98.78,
      "mraidVersion": "3.0",
      "adsDetected": true
    },
    "interactiveELements": [
      "Shares Location",
      "Users Interact"
    ]
  },
  "pixalateAdvisories": {
    "hasAppAdsTxt": false,
    "delistedApp": true,
    "delistedDate": "2021-10-30",
    "hasDangerousPermissions": false,
    "blocklisted": false,
    "privateDomain": false,
    "hasTermsAndConditions": true,
    "hasPrivacyPolicy": true
  },
  "appAdvisories": [
    "An example advisory",
    "Another advisory"
  ],
  "riskOverview": {
    "ivt": 10.12,
    "ivtRisk": "medium",
    "viewability": 66.05,
    "viewabilityRisk": "medium",
    "descriptionBrandSafetyRisk": "low",
    "contentBrandSafetyRisk": "low",
    "overallIvtPermissionRisk": "low",
    "risk": [
      {
        "region": "APAC",
        "device": "smartphone",
        "pixalateRisk": "medium",
        "pixalateRiskReasons": [
          "Significantly Elevated IVT Percentage",
          "Ad Traffic Shows Some Suspicious Characteristics"
        ]
      }
    ]
  },
  "developerOverview": {
    "developerName": "Acme Apps",
    "developerLocation": "J. Doe, Main Street, Anywhere USA",
    "developerEmail": "jdoe@example.org",
    "developerCountry": "US",
    "developerWebsite": "https://www.example.org",
    "developerTotalApps": 4,
    "privateDomain": false,
    "hasTermsAndConditions": true,
    "hasPrivacyPolicy": true,
    "facebookRisk": "low",
    "linkedInRisk": "low",
    "twitterRisk": "low"
  },
  "trafficOverview": {
    "spoofingRisk": "low",
    "locationMaskingRisk": "low",
    "advertisingIvtRisk": "low",
    "clickIvtRisk": "low",
    "viewabilityRisk": "low",
    "estimatedDailyActiveUsers": 1000000,
    "estimatedMonthlyActiveUsers": 20000000,
    "inventory": 22000000,
    "adSpend": 69000
  },
  "brandSafety": {
    "descriptionBrandSafety": {
      "descriptionBrandSafetyRisk": "medium",
      "advisoriesRisk": "medium",
      "adultContentRisk": "high",
      "drugContentRisk": "medium",
      "alcoholContentRisk": "medium",
      "hateSpeechRisk": "low",
      "offensiveContentRisk": "medium",
      "gamblingContentRisk": "medium",
      "violenceContentRisk": "low"
    },
    "contentBrandSafety": {
      "contentBrandSafetyRisk": "medium",
      "adultRisk": "low",
      "violenceRisk": "medium",
      "imageData": [
        {
          "url": "https://example.org/images/kxipXQ3huWkwsqokX66euP.png",
          "text": "Weather Radar",
          "violenceRisk": "low",
          "spoofRisk": "low",
          "medicalRisk": "low",
          "adultRisk": "low"
        }
      ]
    }
  },
  "appPermissions": {
    "ivtPermissionRisk": "medium",
    "permissions": [
      {
        "name": "ACCESS_BACKGROUND_LOCATION",
        "description": "Allows an app to access location in the background.",
        "isDangerous": "false;",
        "ivtPermissonRisk": "medium"
      }
    ]
  },
  "trafficOverlap": {
    "userOverlap": 8.7,
    "inventoryOverlap": 3.1
  },
  "authorizedSellers": [
    {
      "exchange": "Acme Exchange",
      "paymentType": "Direct",
      "inventory": 30039,
      "inventoryRatio": 12.87,
      "ivt": 0.9,
      "videoInventoryRatio": 1.4,
      "viewability": 79.28
    }
  ],
  "invalidTraffic": {
    "ivt": 7.76,
    "givt": 0.29,
    "sivt": 7.47,
    "givtTypes": [
      {
        "fraudType": "Data Center",
        "givt": 0.29
      }
    ],
    "sivtTypes": [
      {
        "fraudType": "AppSpoofing",
        "sivt": 2.78
      }
    ]
  },
  "viewability": {
    "viewability": 66.05,
    "viewabilityRisk": "medium",
    "byAdSizes": [
      {
        "adSize": "728x90",
        "inventory": 22360289,
        "inventoryRatio": 66.05,
        "viewability": 66.05
      }
    ]
  },
  "inventory": {
    "byDevice": [
      {
        "device": "Apple Iphone",
        "inventory": null,
        "inventoryRatio": 81.04,
        "ivt": 8.02,
        "viewability": 73.3
      }
    ],
    "byRegion": [
      {
        "region": "APAC",
        "inventory": null,
        "inventoryRatio": 6.39,
        "ivt": 2.93,
        "viewability": 92.52
      }
    ],
    "byCounty": [
      {
        "countryName": "UK",
        "inventory": null,
        "inventoryRatio": 1.72,
        "ivt": 8.99,
        "viewability": 94.74
      }
    ],
    "byAdsize": [
      {
        "adSize": "320x50",
        "inventory": null,
        "inventoryRatio": 3.47,
        "ivt": 12.25,
        "viewability": 98.08
      }
    ],
    "byDma": [
      {
        "dmaName": "NEW YORK",
        "inventory": null,
        "inventoryRatio": 5.35,
        "ivt": 4.76,
        "viewability": 88.01
      }
    ]
  },
  "ctr": {
    "ctr": 6.03,
    "byAdSize": [
      {
        "adSize": "320x50",
        "ctr": 1.45
      }
    ]
  },
  "availableCountries": [
    "Germany"
  ],
  "rankings": {
    "regionRank": 6473,
    "categoryRank": 3677,
    "category": "Video Games",
    "final": {
      "grade": "C",
      "score": "38"
    },
    "ivt": {
      "grade": "B",
      "score": "62"
    },
    "adsTxt": {
      "grade": "B",
      "score": "62"
    },
    "brandSafety": {
      "grade": "A",
      "score": "99"
    },
    "viewability": {
      "grade": "A",
      "score": "99"
    },
    "permissions": {
      "grade": "N/A",
      "score": "N/A"
    },
    "popularity": {
      "grade": "C",
      "score": "44"
    },
    "globalPopularityRank": "3952"
  },
  "rankingsByCountry": {
    "reach": [
      {
        "countryCode": "ZA",
        "countryName": "South Africa",
        "mauRank": "637",
        "mauRankChange": "-372"
      }
    ],
    "marketShare": [
      {
        "countryCode": "GE",
        "countryName": "Georgia",
        "impressionRank": "359",
        "impsRankChange": "N/A"
      }
    ]
  }
}

An app.

Properties

Name	Type	Required	Restrictions	Description
appId	string	false	none	The app's unique identifier. A package name on Google Play or a track id on Apple app Store.
region	Region	false	none	A geographic region. GLOBAL indicates an aggregate of all regions.
device	Device	false	none	The device. GLOBAL indicates an aggregate of all devices.
appStore	AppStore	false	none	An app store identifier.
appOverview	AppOverview	false	none	General information about the app.
appDetails	AppDetails	false	none	Detailed information about the app.
pixalateAdvisories	PixalateAdvisories	false	none	Pixalate app advisories.
appAdvisories	AppAdvisories	false	none	App advisories.
riskOverview	RiskOverview	false	none	An overview of risk for the app.
developerOverview	DeveloperOverview	false	none	An overview of app's developer information.
trafficOverview	TrafficOverview	false	none	An overview of the traffic risk.
brandSafety	BrandSafety	false	none	Brand safety information.
appPermissions	AppPermissions	false	none	App permissions.
trafficOverlap	TrafficOverlap	false	none	Overlap traffic illustrates the most common user journeys from app to app. It leverages shared users to not only connect apps together but also to create relationships between a series of apps. List of apps provided based on overall traffic (byOveralTraffic) and invalid traffic (byIvt).
authorizedSellers	AuthorizedSellers	false	none	The contribution of various sell side platforms to programmatic ad impressions sold on the app.
invalidTraffic	InvalidTraffic	false	none	The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT and SIVT invalid traffic types.
viewability	Viewability	false	none	The average viewability, according the IAB standard of 50% in view for at least 1 second, for display advertisements in the app.
inventory	Inventory	false	none	The estimated volume of programmatic ad impressions broken down by device, region, country, DMA.
ctr	Ctr	false	none	Information about Click Through Rate for this app.
availableCountries	AvailableCountries	false	none	A list of available countries.
rankings	Rankings	false	none	Ranking information about the app.
rankingsByCountry	RankingsByCountry	false	none	The reach and market share of the app broken down by country.

AppOverview

{
  "appTitle": "Example App",
  "screenshotUrls": [
    "https://example.com/image/screenshot-1.png",
    "https://example.com/image/screenshot-2.png"
  ],
  "description": "An example app.",
  "iabPrimaryCategory": [
    "Video Gaming"
  ],
  "iabSubCategory": [
    "Mobile Games"
  ],
  "appStoreCategories": [
    "Games"
  ],
  "delistedDate": "2021-10-30",
  "delistedApp": false,
  "hasDangerousPermissions": false
}

General information about the app.

Properties

Name	Type	Required	Restrictions	Description
appTitle	string	false	none	The app title.
screenshotUrls	[string]	false	none	A list of app screenshot URLs.
description	string	false	none	App description.
iabPrimaryCategory	[string]	false	none	The IAB primary categories.
iabSubCategory	[string]	false	none	The IAB secondary categories.
appStoreCategories	[string]	false	none	App store categories.
delistedDate	string(date)	false	none	If app has been delisted from the app store, then this property is the date when delisted. The date format is YYYY-MM-DD.
delistedApp	boolean	false	none	A true indicates that app has been delisted from the app store.
hasDangerousPermissions	boolean	false	none	A true indicates that the app requests a permission which is dangerous according to the protection level in the Google permission manifest.

AppDetails

{
  "bundleId": "com.example.ios",
  "trackId": "1407852246",
  "appStoreUrl": "https://apps.apple.com/us/app/example/id1407852246?uo=4",
  "appLastUpdatedDate": "2021-10-30",
  "trustedSeller": "Example",
  "incentivizedActivity": true,
  "downloadRange": "500000000 - 1000000000",
  "averageUserRating": 4,
  "contentRating": "Everyone",
  "blocklisted": false,
  "blocklistedReasons": [
    "App is No Longer in Active Use",
    "The app is a VPN"
  ],
  "adCapabilities": {
    "topDevice": "Generic Android",
    "displayTopAdsize": "336x280",
    "videoTopAdsize": "768x1024",
    "displayContribution": 95.23,
    "videoContribution": 4.77,
    "hyperLocationAvailability": 98.78,
    "mraidVersion": "3.0",
    "adsDetected": true
  },
  "interactiveELements": [
    "Shares Location",
    "Users Interact"
  ]
}

Detailed information about the app.

Properties

Name	Type	Required	Restrictions	Description
bundleId	string	false	none	The App bundle identifier. For Google Play it is package name & For app Store it is Unique identifier for the app assigned by apple developer.
trackId	string	false	none	The unique identifier for the app assigned by Apple. App Store Only, otherwise null
appStoreUrl	string	false	none	The app page on Google Play or App Store.
appLastUpdatedDate	string(date)	false	none	The date the app information was last updated. Formatted as YYYY-MM-DD.
trustedSeller	string	false	none	The authorized trusted seller.
incentivizedActivity	boolean	false	none	A true indicates incentivized activity available in the app.
downloadRange	string	false	none	The estimated number of apps installed. For Google Google Play only.
averageUserRating	integer	false	none	The average user rating given by the app store.
contentRating	string	false	none	The recommended content rating defined by the app store.
blocklisted	boolean	false	none	A true indicates the app has been placed on Pixalate risk blocklist.
blocklistedReasons	BlocklistedReasons	false	none	A list of reasons that the app is blocklisted.
adCapabilities	object	false	none	The ad capabilities of the app.
» topDevice	string	false	none	The most commonly reported device in use by the app.
» displayTopAdsize	string	false	none	The display ad size most commonly trafficked in programmatic advertising.
» videoTopAdsize	string	false	none	The video ad size most commonly trafficked in programmatic advertising.
» displayContribution	number	false	none	The percentage of video ads trafficked on the app.
» videoContribution	number	false	none	The percentage of display ads trafficked on the app.
» hyperLocationAvailability	number	false	none	The percentage of advertising transactions containing the user's latitude and longitude.
» mraidVersion	string	false	none	The most recent version of MRAID for which the app is compliant.
» adsDetected	boolean	false	none	A true indicates that Ads detected in the app. Non ad-supported apps may be at risk of spoofing.
interactiveELements	InteractiveElements	false	none	List of Interactive elements focus on what information the app has access to.

PixalateAdvisories

{
  "hasAppAdsTxt": false,
  "delistedApp": true,
  "delistedDate": "2021-10-30",
  "hasDangerousPermissions": false,
  "blocklisted": false,
  "privateDomain": false,
  "hasTermsAndConditions": true,
  "hasPrivacyPolicy": true
}

Pixalate app advisories.

Properties

Name	Type	Required	Restrictions	Description
hasAppAdsTxt	boolean	false	none	A true indicates that AppAds.txt is enabled for the app's domain.
delistedApp	boolean	false	none	A true indicates that app has been delisted from the app store.
delistedDate	string(date)	false	none	If app has been delisted from the app store, then this property is the date when delisted. The date format is YYYY-MM-DD.
hasDangerousPermissions	boolean	false	none	A true indicates that the app requests a permission which is dangerous according to the protection level in the Google permission manifest.
blocklisted	boolean	false	none	A true indicates app has been placed on Pixalate risk blocklist.
privateDomain	boolean	false	none	A true indicates app's domain is privately registered.
hasTermsAndConditions	boolean	false	none	A true indicates app has terms and conditions.
hasPrivacyPolicy	boolean	false	none	A true indicates app has privacy policy.

AppAdvisories

[
  "An example advisory",
  "Another advisory"
]

App advisories.

Properties

None

RiskOverview

{
  "ivt": 10.12,
  "ivtRisk": "medium",
  "viewability": 66.05,
  "viewabilityRisk": "medium",
  "descriptionBrandSafetyRisk": "low",
  "contentBrandSafetyRisk": "low",
  "overallIvtPermissionRisk": "low",
  "risk": [
    {
      "region": "APAC",
      "device": "smartphone",
      "pixalateRisk": "medium",
      "pixalateRiskReasons": [
        "Significantly Elevated IVT Percentage",
        "Ad Traffic Shows Some Suspicious Characteristics"
      ]
    }
  ]
}

An overview of risk for the app.

Properties

Name	Type	Required	Restrictions	Description
ivt	number	false	none	Percentage of invalid traffic associated with advertising transactions for the app.
ivtRisk	string	false	none	The invalid traffic risk.
viewability	number	false	none	The average viewability for all display ad impressions in the app.
viewabilityRisk	string	false	none	The risk of IAB viewability standards not being met for ad impressions on the app.
descriptionBrandSafetyRisk	string	false	none	The overall description risk to advertise brand safety from the app.
contentBrandSafetyRisk	string	false	none	The overall content risk to advertise brand safety from the app.
overallIvtPermissionRisk	string	false	none	The overall IVT risk to advertise brand safety from the app.
risk	[object]	false	none	Pixalate's unique overall advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory for all regions and devices. It includes risk reasons. And list of possible risk reasons.
» region	Region	false	none	A geographic region. GLOBAL indicates an aggregate of all regions.
» device	Device	false	none	The device. GLOBAL indicates an aggregate of all devices.
» pixalateRisk	string	false	none	Pixalate's unique overall risk assessment for the app.
» pixalateRiskReasons	RiskReasons	false	none	A list of reasons that the app is at risk.

Enumerated Values

Property	Value
ivtRisk	low
ivtRisk	medium
ivtRisk	high
viewabilityRisk	low
viewabilityRisk	medium
viewabilityRisk	high
descriptionBrandSafetyRisk	low
descriptionBrandSafetyRisk	medium
descriptionBrandSafetyRisk	high
contentBrandSafetyRisk	low
contentBrandSafetyRisk	medium
contentBrandSafetyRisk	high
overallIvtPermissionRisk	low
overallIvtPermissionRisk	medium
overallIvtPermissionRisk	high
pixalateRisk	low
pixalateRisk	medium
pixalateRisk	high

DeveloperOverview

{
  "developerName": "Acme Apps",
  "developerLocation": "J. Doe, Main Street, Anywhere USA",
  "developerEmail": "jdoe@example.org",
  "developerCountry": "US",
  "developerWebsite": "https://www.example.org",
  "developerTotalApps": 4,
  "privateDomain": false,
  "hasTermsAndConditions": true,
  "hasPrivacyPolicy": true,
  "facebookRisk": "low",
  "linkedInRisk": "low",
  "twitterRisk": "low"
}

An overview of app's developer information.

Properties

Name	Type	Required	Restrictions	Description
developerName	string	false	none	The business name of the app's developer.
developerLocation	string	false	none	The business address of the app's developer
developerEmail	string	false	none	The contact email address of the app's developer.
developerCountry	string	false	none	The country name of the app's developer.
developerWebsite	string	false	none	The website of the app's developer.
developerTotalApps	integer	false	none	The total number of apps available from the developer.
privateDomain	boolean	false	none	A true indicates app's domain is privately registered.
hasTermsAndConditions	boolean	false	none	A true indicates app has terms and conditions.
hasPrivacyPolicy	boolean	false	none	A true indicates app has privacy policy.
facebookRisk	string	false	none	The Facebook risk. Low social media engagement on Facebook can be a risk factor.
linkedInRisk	string	false	none	The LinkedIn risk. Low social media engagement on LinkedIn can be a risk factor.
twitterRisk	string	false	none	The Twitter risk. Low social media engagement on Twitter can be a risk factor.

Enumerated Values

Property	Value
facebookRisk	low
facebookRisk	medium
facebookRisk	high
linkedInRisk	low
linkedInRisk	medium
linkedInRisk	high
twitterRisk	low
twitterRisk	medium
twitterRisk	high

TrafficOverview

{
  "spoofingRisk": "low",
  "locationMaskingRisk": "low",
  "advertisingIvtRisk": "low",
  "clickIvtRisk": "low",
  "viewabilityRisk": "low",
  "estimatedDailyActiveUsers": 1000000,
  "estimatedMonthlyActiveUsers": 20000000,
  "inventory": 22000000,
  "adSpend": 69000
}

An overview of the traffic risk.

Properties

Name	Type	Required	Restrictions	Description
spoofingRisk	string	false	none	The risk the app may be misrepresented in advertising transactions and ads delivered to a different app or site.
locationMaskingRisk	string	false	none	The risk that location data is inaccurate for advertising transactions involving the app.
advertisingIvtRisk	string	false	none	The risk of advertising impressions delivered to the app being due to invalid traffic.
clickIvtRisk	string	false	none	The risk of clicks originating from ads on the app being fraudluent.
viewabilityRisk	string	false	none	The risk of IAB viewability standards not being met for ad impressions on the app.
estimatedDailyActiveUsers	integer	false	none	The estimated daily active users of the app.
estimatedMonthlyActiveUsers	integer	false	none	The estimated monthly active users of the app.
inventory	integer	false	none	The estimated number of monthly impressions this app makes available programmatically.
adSpend	number	false	none	Total estimated monthly ad spend on this app.

Enumerated Values

Property	Value
spoofingRisk	low
spoofingRisk	medium
spoofingRisk	high
locationMaskingRisk	low
locationMaskingRisk	medium
locationMaskingRisk	high
advertisingIvtRisk	low
advertisingIvtRisk	medium
advertisingIvtRisk	high
clickIvtRisk	low
clickIvtRisk	medium
clickIvtRisk	high
viewabilityRisk	low
viewabilityRisk	medium
viewabilityRisk	high

BrandSafety

{
  "descriptionBrandSafety": {
    "descriptionBrandSafetyRisk": "medium",
    "advisoriesRisk": "medium",
    "adultContentRisk": "high",
    "drugContentRisk": "medium",
    "alcoholContentRisk": "medium",
    "hateSpeechRisk": "low",
    "offensiveContentRisk": "medium",
    "gamblingContentRisk": "medium",
    "violenceContentRisk": "low"
  },
  "contentBrandSafety": {
    "contentBrandSafetyRisk": "medium",
    "adultRisk": "low",
    "violenceRisk": "medium",
    "imageData": [
      {
        "url": "https://example.org/images/kxipXQ3huWkwsqokX66euP.png",
        "text": "Weather Radar",
        "violenceRisk": "low",
        "spoofRisk": "low",
        "medicalRisk": "low",
        "adultRisk": "low"
      }
    ]
  }
}

Brand safety information.

Properties

Name	Type	Required	Restrictions	Description
descriptionBrandSafety	object	false	none	App descriptive text is processed through natural language algorithms and comprehensive categorical dictionaries to predict the advertiser brand safety risk.
» descriptionBrandSafetyRisk	string	false	none	The overall description risk to advertise brand safety from the app.
» advisoriesRisk	string	false	none	The risk to brand safety derived from the app's content advisories.
» adultContentRisk	string	false	none	The risk to brand safety from adult themed content based on textual analysis of the app and its descriptive content.
» drugContentRisk	string	false	none	The risk to brand safety from drug themed content based on textual analysis of the app and its descriptive content.
» alcoholContentRisk	string	false	none	The risk to brand safety from Alcohol themed content based on textual analysis of the app and its descriptive content.
» hateSpeechRisk	string	false	none	The risk to brand safety from hate speech content based on textual analysis of the app and its descriptive content.
» offensiveContentRisk	string	false	none	The risk to brand safety from content with offensive language based on textual analysis of the app and its descriptive content .
» gamblingContentRisk	string	false	none	The risk to brand safety from gambling focused content based on textual analysis of the app and its descriptive content.
» violenceContentRisk	string	false	none	The risk to brand safety from Gambling focused content based on textual analysis of the app and its descriptive content.
contentBrandSafety	object	false	none	In-app visual content is processed through an advanced machine learning algorithm and evaluated for risk to advertiser brand safety.
» contentBrandSafetyRisk	string	false	none	The overall content risk to advertise brand safety from the app.
» adultRisk	string	false	none	The risk to brand safety from potential adult images and content detected within the app.
» violenceRisk	string	false	none	The risk to brand safety from potential violent imagery and content detected within the app.
» imageData	[object]	false	none	The image by image breakdown of brand safety risk factors based on advanced image processing and machine learning.
»» url	string	false	none	A URL to the image.
»» text	string	false	none	The extracted text.
»» violenceRisk	string	false	none	The risk to brand safety from potential violence images and any extracted text.
»» spoofRisk	string	false	none	The risk to brand safety from potential spoofing based on images and any extracted text.
»» medicalRisk	string	false	none	The risk to brand safety from potential medical images and any extracted text.
»» adultRisk	string	false	none	The risk to brand safety from potential adult images images and any extracted text.

Enumerated Values

Property	Value
descriptionBrandSafetyRisk	low
descriptionBrandSafetyRisk	medium
descriptionBrandSafetyRisk	high
advisoriesRisk	low
advisoriesRisk	medium
advisoriesRisk	high
adultContentRisk	low
adultContentRisk	medium
adultContentRisk	high
drugContentRisk	low
drugContentRisk	medium
drugContentRisk	high
alcoholContentRisk	low
alcoholContentRisk	medium
alcoholContentRisk	high
hateSpeechRisk	low
hateSpeechRisk	medium
hateSpeechRisk	high
offensiveContentRisk	low
offensiveContentRisk	medium
offensiveContentRisk	high
gamblingContentRisk	low
gamblingContentRisk	medium
gamblingContentRisk	high
violenceContentRisk	low
violenceContentRisk	medium
violenceContentRisk	high
contentBrandSafetyRisk	low
contentBrandSafetyRisk	medium
contentBrandSafetyRisk	high
adultRisk	low
adultRisk	medium
adultRisk	high
violenceRisk	low
violenceRisk	medium
violenceRisk	high
violenceRisk	low
violenceRisk	medium
violenceRisk	high
spoofRisk	low
spoofRisk	medium
spoofRisk	high
medicalRisk	low
medicalRisk	medium
medicalRisk	high
adultRisk	low
adultRisk	medium
adultRisk	high

AppPermissions

{
  "ivtPermissionRisk": "medium",
  "permissions": [
    {
      "name": "ACCESS_BACKGROUND_LOCATION",
      "description": "Allows an app to access location in the background.",
      "isDangerous": "false;",
      "ivtPermissonRisk": "medium"
    }
  ]
}

App permissions.

Properties

Name	Type	Required	Restrictions	Description
ivtPermissionRisk	string	false	none	The IVT Risk based on the combined risk of the permissions.
permissions	[object]	false	none	List of permissions.
» name	string	false	none	The permission name.
» description	string	false	none	The permission description.
» isDangerous	boolean	false	none	A true indicates a dangerous permission. *Normal permissions* - Normal permissions cover areas where your app needs to access data or resources outside the app's sandbox, but where there's very little risk to the user's privacy or the operation of other apps. For example, permission to set the time zone is a normal permission. If an app declares in its manifest that it needs a normal permission, the system automatically grants the app that permission at install time. *Dangerous permissions* - Dangerous permissions cover areas where the app wants data or resources that involve the user's private information, or could potentially affect the user's stored data or the operation of other apps. For example, the ability to read the user's contacts is a dangerous permission. If an app declares that it needs a dangerous permission, the user has to explicitly grant the permission to the app. Until the user approves the permission, the app cannot provide functionality that depends on that permission.
» ivtPermissonRisk	string	false	none	The IVT Risk for the permission.

Enumerated Values

Property	Value
ivtPermissionRisk	low
ivtPermissionRisk	medium
ivtPermissionRisk	high
ivtPermissonRisk	low
ivtPermissonRisk	medium
ivtPermissonRisk	high

TrafficOverlap

{
  "userOverlap": 8.7,
  "inventoryOverlap": 3.1
}

Overlap traffic illustrates the most common user journeys from app to app. It leverages shared users to not only connect apps together but also to create relationships between a series of apps. List of apps provided based on overall traffic (byOveralTraffic) and invalid traffic (byIvt).

Properties

Name	Type	Required	Restrictions	Description
userOverlap	number	false	none	The percentage of users of the given app that also visit the app.
inventoryOverlap	number	false	none	The percentage of impressions of the given app that were generated by the users that visited the app.

AuthorizedSellers

[
  {
    "exchange": "Acme Exchange",
    "paymentType": "Direct",
    "inventory": 30039,
    "inventoryRatio": 12.87,
    "ivt": 0.9,
    "videoInventoryRatio": 1.4,
    "viewability": 79.28
  }
]

The contribution of various sell side platforms to programmatic ad impressions sold on the app.

Properties

Name	Type	Required	Restrictions	Description
exchange	string	false	none	The name of the exchange.
paymentType	string	false	none	The payment type.
inventory	integer	false	none	The estimated number of monthly impressions this app makes available programmatically by this seller.
inventoryRatio	number	false	none	The average inventory ratio for ad impressions on the app by this seller.
ivt	number	false	none	The average IVT for ad impressions on the app by this seller.
videoInventoryRatio	number	false	none	The average video inventory ratio for ad impressions on the app by this seller.
viewability	number	false	none	The average viewability for ad impressions on the app by this seller.

InvalidTraffic

{
  "ivt": 7.76,
  "givt": 0.29,
  "sivt": 7.47,
  "givtTypes": [
    {
      "fraudType": "Data Center",
      "givt": 0.29
    }
  ],
  "sivtTypes": [
    {
      "fraudType": "AppSpoofing",
      "sivt": 2.78
    }
  ]
}

The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT and SIVT invalid traffic types.

Properties

Name	Type	Required	Restrictions	Description
ivt	number	false	none	The total percentage of non-human traffic measured on the app.
givt	number	false	none	GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
sivt	number	false	none	SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.
givtTypes	[object]	false	none	The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT invalid traffic types.
» fraudType	string	false	none	The type of SIVT fraud.
» givt	number	false	none	GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
sivtTypes	[object]	false	none	The percentage of invalid traffic associated with each Pixalate's taxonomy of SIVT invalid traffic types.
» fraudType	string	false	none	The type of SIVT fraud.
» sivt	number	false	none	SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.

Viewability

{
  "viewability": 66.05,
  "viewabilityRisk": "medium",
  "byAdSizes": [
    {
      "adSize": "728x90",
      "inventory": 22360289,
      "inventoryRatio": 66.05,
      "viewability": 66.05
    }
  ]
}

The average viewability, according the IAB standard of 50% in view for at least 1 second, for display advertisements in the app.

Properties

Name	Type	Required	Restrictions	Description
viewability	number	false	none	The average viewability for all display ad impressions in the app.
viewabilityRisk	string	false	none	The risk of IAB viewability standards not being met for ad impressions on the app.
byAdSizes	[object]	false	none	The risk of IAB viewability standards not being met for ad impressions on the app by each ad size.
» adSize	string	false	none	The size of the ad.
» inventory	integer	false	none	The estimated volume of programmatic ad impressions by ad size.
» inventoryRatio	number	false	none	The estimated percentage of inventory by ad size.
» viewability	number	false	none	The average viewability for impressions by ad size.

Enumerated Values

Property	Value
viewabilityRisk	low
viewabilityRisk	medium
viewabilityRisk	high

Inventory

{
  "byDevice": [
    {
      "device": "Apple Iphone",
      "inventory": null,
      "inventoryRatio": 81.04,
      "ivt": 8.02,
      "viewability": 73.3
    }
  ],
  "byRegion": [
    {
      "region": "APAC",
      "inventory": null,
      "inventoryRatio": 6.39,
      "ivt": 2.93,
      "viewability": 92.52
    }
  ],
  "byCounty": [
    {
      "countryName": "UK",
      "inventory": null,
      "inventoryRatio": 1.72,
      "ivt": 8.99,
      "viewability": 94.74
    }
  ],
  "byAdsize": [
    {
      "adSize": "320x50",
      "inventory": null,
      "inventoryRatio": 3.47,
      "ivt": 12.25,
      "viewability": 98.08
    }
  ],
  "byDma": [
    {
      "dmaName": "NEW YORK",
      "inventory": null,
      "inventoryRatio": 5.35,
      "ivt": 4.76,
      "viewability": 88.01
    }
  ]
}

The estimated volume of programmatic ad impressions broken down by device, region, country, DMA.

Properties

Name	Type	Required	Restrictions	Description
byDevice	[object]	false	none	The estimated volume of programmatic ad impressions broken down by device.
» device	string	false	none	The device.
» inventory	integer	false	none	The estimated volume of programmatic ad impressions by device.
» inventoryRatio	number	false	none	The estimated percentage of inventory by device.
» ivt	number	false	none	The total percentage of non-human traffic measured on the app by device.
» viewability	number	false	none	The average viewability for impressions by device.
byRegion	[object]	false	none	The estimated volume of programmatic ad impressions broken down by region.
» region	string	false	none	The region.
» inventory	integer	false	none	The estimated volume of programmatic ad impressions by region.
» inventoryRatio	number	false	none	The estimated percentage of inventory by region.
» ivt	number	false	none	The total percentage of non-human traffic measured on the app by region.
» viewability	number	false	none	The average viewability for impressions by region.
byCounty	[object]	false	none	The estimated volume of programmatic ad impressions broken down by country.
» countryName	string	false	none	The county name.
» inventory	integer	false	none	The estimated volume of programmatic ad impressions by country.
» inventoryRatio	number	false	none	The estimated percentage of inventory by country.
» ivt	number	false	none	The total percentage of non-human traffic measured on the app by country.
» viewability	number	false	none	The average viewability for impressions by country.
byAdsize	[object]	false	none	The estimated volume of programmatic ad impressions broken down by ad size.
» adSize	string	false	none	The ad size.
» inventory	integer	false	none	The estimated volume of programmatic ad impressions by ad size.
» inventoryRatio	number	false	none	The estimated percentage of inventory by ad size.
» ivt	number	false	none	The total percentage of non-human traffic measured on the app by ad size.
» viewability	number	false	none	The average viewability for impressions by ad size.
byDma	[object]	false	none	The estimated volume of programmatic ad impressions broken down by DMA.
» dmaName	string	false	none	The DMA name.
» inventory	integer	false	none	The estimated volume of programmatic ad impressions by DMA.
» inventoryRatio	number	false	none	The estimated percentage of inventory by DMA.
» ivt	number	false	none	The total percentage of non-human traffic measured on the app by DMA.
» viewability	number	false	none	The average viewability for impressions by DMA.

Ctr

{
  "ctr": 6.03,
  "byAdSize": [
    {
      "adSize": "320x50",
      "ctr": 1.45
    }
  ]
}

Information about Click Through Rate for this app.

Properties

Name	Type	Required	Restrictions	Description
ctr	number	false	none	The overall average CTR for this app.
byAdSize	[object]	false	none	The CTR for this app broken down by ad size.
» adSize	string	false	none	The ad size.
» ctr	number	false	none	The Click Through Rate.

AvailableCountries

[
  "Germany"
]

A list of available countries.

Properties

None

Rankings

{
  "regionRank": 6473,
  "categoryRank": 3677,
  "category": "Video Games",
  "final": {
    "grade": "C",
    "score": "38"
  },
  "ivt": {
    "grade": "B",
    "score": "62"
  },
  "adsTxt": {
    "grade": "B",
    "score": "62"
  },
  "brandSafety": {
    "grade": "A",
    "score": "99"
  },
  "viewability": {
    "grade": "A",
    "score": "99"
  },
  "permissions": {
    "grade": "N/A",
    "score": "N/A"
  },
  "popularity": {
    "grade": "C",
    "score": "44"
  },
  "globalPopularityRank": "3952"
}

Ranking information about the app.

Properties

Name	Type	Required	Restrictions	Description
regionRank	integer	false	none	The rank of the app within the requested region.
categoryRank	integer	false	none	The rank of the app within its category.
category	string	false	none	The category of the app.
final	object	false	none	The final grade and score for the app.
» grade	string	false	none	The final grade for the app.
» score	string	false	none	The final score for the app.
ivt	object	false	none	The IVT grade and score for the app.
» grade	string	false	none	The IVT grade for the app.
» score	string	false	none	The IVT score for the app.
adsTxt	object	false	none	The ads.txt grade and score for the app.
» grade	string	false	none	The ads.txt grade for the app.
» score	string	false	none	The ads.txt score for the app.
brandSafety	object	false	none	The brand safety grade and score for the app.
» grade	string	false	none	The brand safety grade for the app.
» score	string	false	none	The brand safety score for the app.
viewability	object	false	none	The viewability grade and score for the app.
» grade	string	false	none	The viewability grade for the app.
» score	string	false	none	The viewability score for the app.
permissions	object	false	none	The permissions grade and score for the app.
» grade	string	false	none	The permissions grade for the app.
» score	string	false	none	The IVT score for the app.
popularity	object	false	none	The popularity grade and score for the app.
» grade	string	false	none	The popularity grade for the app.
» score	string	false	none	The popularity score for the app.
globalPopularityRank	string	false	none	The overall global popularity ranking of the app.

RankingsByCountry

{
  "reach": [
    {
      "countryCode": "ZA",
      "countryName": "South Africa",
      "mauRank": "637",
      "mauRankChange": "-372"
    }
  ],
  "marketShare": [
    {
      "countryCode": "GE",
      "countryName": "Georgia",
      "impressionRank": "359",
      "impsRankChange": "N/A"
    }
  ]
}

The reach and market share of the app broken down by country.

Properties

Name	Type	Required	Restrictions	Description
reach	[object]	false	none	The reach of the app broken down by country.
» countryCode	string	false	none	The ISO ALPHA-2 standard country code.
» countryName	string	false	none	The country name.
» mauRank	string	false	none	The current MAU ranking for the app for this country.
» mauRankChange	string	false	none	The change in MAU rank since last assessment.
marketShare	[object]	false	none	The market share of the app broken down by country.
» countryCode	string	false	none	The ISO ALPHA-2 standard country code.
» countryName	string	false	none	The country name.
» impressionRank	string	false	none	The current impression ranking for the app for this country.
» impsRankChange	string	false	none	The change in impression ranking since last assessment.

AppStore

"android"

An app store identifier.

Properties

Name	Type	Required	Restrictions	Description
anonymous	string	false	none	An app store identifier.

Enumerated Values

Property	Value
anonymous	ios
anonymous	android

Device

"smartphone"

The device. GLOBAL indicates an aggregate of all devices.

Properties

Name	Type	Required	Restrictions	Description
anonymous	string	false	none	The device. GLOBAL indicates an aggregate of all devices.

Enumerated Values

Property	Value
anonymous	GLOBAL
anonymous	smartphone
anonymous	tablet

Region

"APAC"

A geographic region. GLOBAL indicates an aggregate of all regions.

Properties

Name	Type	Required	Restrictions	Description
anonymous	string	false	none	A geographic region. GLOBAL indicates an aggregate of all regions.

Enumerated Values

Property	Value
anonymous	GLOBAL
anonymous	NA
anonymous	EMEA
anonymous	LATAM
anonymous	APAC

Status

"OK"

The returned status.

Properties

Name	Type	Required	Restrictions	Description
anonymous	string	false	none	The returned status.

Enumerated Values

Property	Value
anonymous	OK
anonymous	ERR

Widget

"appOverview"

The identifier for a predefined subset of all the app information available. If not supplied, usually indicates all widgets.

Properties

Name	Type	Required	Restrictions	Description
anonymous	string	false	none	The identifier for a predefined subset of all the app information available. If not supplied, usually indicates all widgets.

Enumerated Values

Property	Value
anonymous	appOverview
anonymous	appDetails
anonymous	pixalateAdvisories
anonymous	appAdvisories
anonymous	riskOverview
anonymous	developerOverview
anonymous	trafficOverview
anonymous	brandSafety
anonymous	appPermissions
anonymous	trafficOverlap
anonymous	authorizedSellers
anonymous	invalidTraffic
anonymous	viewability
anonymous	inventory
anonymous	ctr
anonymous	availableCountries
anonymous	rankings
anonymous	rankingsByCountry

BlocklistedReasons

[
  "App is No Longer in Active Use",
  "The app is a VPN"
]

A list of reasons that the app is blocklisted.

Properties

None

RiskReasons

[
  "Significantly Elevated IVT Percentage",
  "Ad Traffic Shows Some Suspicious Characteristics"
]

A list of reasons that the app is at risk.

Properties

None

InteractiveElements

[
  "Shares Location",
  "Users Interact"
]

List of Interactive elements focus on what information the app has access to.

Properties

None

Ad Fraud API

Enrichment API

Getting Started

Enrichment API

Ad Fraud API

Android

IOS

API Documentation

Enrichment API - Mobile Apps v2.0.0

Authentication

Mobile Apps

Get Mobile Apps Metadata

Parameters

Responses

Get Mobile App Data

Parameters

Enumerated Values

Responses

Schemas

Metadata

Properties

Enumerated Values

AppList

Properties

App

Properties

AppOverview

Properties

AppDetails

Properties

PixalateAdvisories

Properties

AppAdvisories

Properties

RiskOverview

Properties

Enumerated Values

DeveloperOverview

Properties

Enumerated Values

TrafficOverview

Properties

Enumerated Values

BrandSafety

Properties

Enumerated Values

AppPermissions

Properties

Enumerated Values

TrafficOverlap

Properties

AuthorizedSellers

Properties

InvalidTraffic

Properties

Viewability

Properties

Enumerated Values

Inventory

Properties

Ctr

Properties

AvailableCountries

Properties

Rankings

Properties

RankingsByCountry

Properties

AppStore

Properties

Enumerated Values

Device

Properties

Enumerated Values

Region

Properties

Enumerated Values

Status

Properties

Enumerated Values